Channelnomics

McAfee Boosts Spiffs for Demos and POCs

McAfee is bolstering the rewards available to sales engineers at partners for carrying out demonstrations and proof-of-concepts (POCs).

Are You Optimizing Social Media for Your Channel?

Channel Marketer Report reached out to several thought leaders, asking: What are your top three tips for social media in the channel?

Pure Lashes Out at EMC’s ‘Aggressive’ FUD Campaign

Pure Storage has launched a video series aimed at undermining what it claims EMC’s campaign to spread fear, uncertainty and doubt about its products.

Cisco’s Gault: Partners Need to ‘Change Their Culture’ for the Cloud

Cisco’s Bob Gault sat down this week with Channelnomics to talk about where the cloud is headed and what the vendor is doing to help partners take advantage of it.

Sources: Adobe Plotting Cloud-fuelled VAR Rebate Axe

Adobe is planning a major channel overhaul in the summer which is set to see resellers’ rebates slashed as part a growing anti-channel attitude from the company, sources say.

IBM, VMware Expand Cloud Backup Offerings

IBM and VMware are expanding their respective cloud offerings with the launch of cloud-based data backup, recovery and business continuity services, increasing the crowded service segment with two major — and potentially disruptive — players.

Intel Snubs Microsoft in Tablet Market Push

Intel has distanced itself from long-term partner Microsoft and placed its chips on Android as it bets big on tablets to bolster its market position.

Change Likely Following Kaspersky Lab Shakeup

In the wake of a major management shakeup, Kaspersky Lab’s newly minted managing director Chris Doggett says the security software vendor has tremendous potential in the North America market and plans aggressive activity to capitalize on growth opportunities.

Intronis Spring Update Raises Virtualization, Physical Imaging Bar

Intronis has made its bones by offering partners some of the broadest support for virtualized and hybrid systems. With this week’s platform update, they raise their game.

Vendors Fuel the Device Confusion Debate

PC and tablet vendors such as Dell, Lenovo and Samsung love to talk about how their devices fit into value-add solutions, but vendors do more to confuse solution providers and the market by pushing arbitrary sales goals and channel incentives.

 

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