McAfee is bolstering the rewards available to sales engineers at partners for carrying out demonstrations and proof-of-concepts (POCs).
Channel Marketer Report reached out to several thought leaders, asking: What are your top three tips for social media in the channel?
Pure Storage has launched a video series aimed at undermining what it claims EMC’s campaign to spread fear, uncertainty and doubt about its products.
Cisco’s Bob Gault sat down this week with Channelnomics to talk about where the cloud is headed and what the vendor is doing to help partners take advantage of it.
Adobe is planning a major channel overhaul in the summer which is set to see resellers’ rebates slashed as part a growing anti-channel attitude from the company, sources say.
IBM and VMware are expanding their respective cloud offerings with the launch of cloud-based data backup, recovery and business continuity services, increasing the crowded service segment with two major — and potentially disruptive — players.
Intel has distanced itself from long-term partner Microsoft and placed its chips on Android as it bets big on tablets to bolster its market position.
In the wake of a major management shakeup, Kaspersky Lab’s newly minted managing director Chris Doggett says the security software vendor has tremendous potential in the North America market and plans aggressive activity to capitalize on growth opportunities.
Intronis has made its bones by offering partners some of the broadest support for virtualized and hybrid systems. With this week’s platform update, they raise their game.
PC and tablet vendors such as Dell, Lenovo and Samsung love to talk about how their devices fit into value-add solutions, but vendors do more to confuse solution providers and the market by pushing arbitrary sales goals and channel incentives.