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Trend Micro Launches MDM Solution

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Trend Micro is joining the ranks of those placating the exponential rise of Bring Your Own Device trends with the launch of Trend Micro Mobile Security 8.0, an offering that incrementally ups the ante as it continues to spar with competitors such as Symantec and others vying for dominancy in this space.

Tokyo-based Trend Micro made it name for itself in recent years in the cloud security space, and apparently hopes to break ground in mobility arenas as well.

Like other Mobile Device Management offerings, the Trend Micro tool enforces security policies and addresses threats targeting a growing number of disparate mobile devices brought into the workplace thanks to BYOD.

“As personal mobile devices make their way into office environments , enterprises are seeing a much greater need to secure and manage these devices,” says Steve Quane, chief product officer for Trend Micro. “The rapid rise of malware threats targeting mobile platforms and the sheer number of devices being brought into offices only increases the danger. TMMS 8.0 is focused on allowing IT Administrators to simplify the management of their office environments, take advantage of the BYOD phenomenon and keep workforces productive and flexible.”

Among other things, the updated solution, available as a plug-in for Trend Micro’s OfficeScan, contains Mobile Device Security mechanisms, touting a set of tweaks to existing password and encryption policies, while  providing a bit more granularity on its remote wipe capabilities.

The refreshed product also introduces an MDM system that allows operators to manage a growing array of disparate devices from a single management console, while covering device enrollment and provisioning.

The slight upgrade also features Mobile Application Management–required for impending Bring Your Own Application trends–which provides control over which apps can be installed on users’ devices, while allowing administrators to push corporate apps to iOS, Blackberry and Android smartphones. And standard device protection capabilities provide remote lock, remote wipe and password protection for smartphones that are lost or stolen.

Trend Micro is one of several organizations with recent MDM launches, the most significant by security competitor Symantec.  And as BYOD trends continue to heat up, security vendors will likely redouble their efforts to establish supremacy in the mobile management space.

And looking forward, mobile management and security practices will likely be an inherent part of business for a growing number of VARs. But which vendors will ultimately reign supreme in this space remains to be seen.

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One Response to “Trend Micro Launches MDM Solution”

  • Craig Kensek:

    Trend is late to the game with this. It’s hard to tell because of poor input from marketing regarding market needs, engineering resources, geographic differences, or other. They BYOD trend could very well be different in Japan, than the US.

    The Japan marketplace may be dictating development. Unlike the other major vendors they compete against, Trend gets almost half its revenue from Japan, and about 19% each from the US and Europe. BTW, with respect to revenues, there was an 18% drop in Q1 year over year revenue in the US.

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