Channelnomics

CellTrust Launches HIPAA-Compliant Server

The health care industry has notoriously shied away from mobility trends that jeopardize compliance and threaten the security of sensitive and protected patient medical data. But that might be changing.

Mobile security firm CellTrust is attempting to break that barrier with a communication integration server that touts compliance with the Health Insurance Portability and Accountability Act (HIPAA). The server is designed to facilitate secure communications for doctors, patients and other medical personnel exchanging sensitive health care information when using mobile devices.

The server is equipped with CellTrust’s secure mobile messaging and voice technologies especially designed to meet HIPAA standards and health care industry security regulations. That means health care professionals and patients can exchange protected and sensitive medical information via secure SMS/text message, voice, e-mail and two-way paging.

“By enabling deep integration of our HIPAA Compliant Communication Integration Server with the hardware and software that medical professionals use to communicate, we are making it faster and easier for health care organizations to leverage our secure mobile communications platform,” said Sean Moshir, CEO and chairman of CellTrust. “When a doctor has critical news or a patient has a pressing question, time is precious. The ability to communicate quickly while adhering to HIPAA regulations makes the process less stressful and more efficient.”

The HIPAA-compliant server is available as a hosted cloud solution or on-premises enterprise offering within the provider’s data center, which gives solution providers a springboard from which to launch an array of compliance and management services. CellTrust provides a free API interface and SKD that integrate with health care applications and devices.

What it really means is that solution providers with mobility practices will have a crack at lucrative health care markets.

It’s a coveted and heating space for the channel. The health care IT spend, as with other areas of IT, is continuing its climb. A Markets and Research report titled “US Healthcare IT Market Forecast to 2014,” projected health care IT to grow at a CAGR of 22.5 percent between 2012-2014, driven by adoption of electronic medical records (EMRs) and enhanced federal regulations.

In recent years, data privacy laws governing the protection of users’ data, such as HIPAA, have been bolstered by enforcement mechanisms, which include severe penalties for non-compliance. Much of that is attributed to the dearth of data breaches and malicious attacks against valuable health care data, which is often sold on the black market at a premium.

Thus, the health care industry has been more resistant than other sectors in adopting new technologies, such as cloud and mobile, designed to accelerate productivity and efficiency, but entailing a mountain of security obstacles. And perhaps ironically, technology, which has accelerated productivity and streamlined efficiencies in other markets, is one of the biggest barriers to entry in the health care sector.

That’s changing, too, as more disruptive technologies are being designed to meet and support HIPAA and other security regulations.

Verizon Communications, for example, created “HIPAA compliant” cloud services under its Terremark portfolio. Other vendors, such as FishNet Security Inc., have created dedicated identity and access management security solutions targeting niche health care verticals.

More will likely follow suit. The health care industry has dipped into mobility trends and stands to gain from further investment. The health care industry is reliant on accurate, expedited communication between providers and easy access to patient information, which can be easily achieved through the use of tablets and smartphones.

HIPAA compliant technologies will be key in further removing inhibitors, which will allow solution providers with mobility practices to expand business to include health care sectors and carve out niches in related verticals.

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