Channelnomics

HP's New Storage Trio Aims for Efficiency

Hewlett Packard Co. is expanding its Converged Storage platform, bringing cloud, virtualization and Big Data features to HP 3PAR, StoreAll and StoreOnce backup systems. These flagship appliances will also receive internal upgrades and expanded capabilities for solid state drives, along with traditional spinner drives.

HP’s storage system upgrade is part of an ongoing effort to promote efficient use of data storage, an increasingly prevalent issue when different data storage environments are deployed, creating data center “sprawl” that can limit agility and an IT admin’s sanity.

HP officials say, “Organizations waste as much as 70 percent of their budgets on capacity that is not actually storing data,” and that IT admins often waste time managing those different architectures. HP’s new and improved solutions remove these roadblocks and provide a zero-compromise storage solution that can condense and unify storage needs thanks to a “a single-system architecture [which can] exist in several forms.” Those forms, are as follows:

  • HP 3PAR StoreServ 7000 Series: Designed to be an entry-level “mid range quad-controller platform,” this storage unit is capable of supporting both HDDs and SSDs, or a specialized pure-SSD solution. Since the unit can support both block and file data, it is fully extensible with a variety of storage solutions. At 320,000 IOPS, HP boasts this unit will provide more value for less than competitively stocked storage arrays.
  • HP StoreAll Storage Platform: Equally designed for both object and file data, this platform is built for big data retention policies and cloud storage situations that need super-charged search queries to uncover business analytics and more. HP has also integrated the HP Autonomy Intelligent Data Operating Layer (IDOL) to help offload critical tasks while using less computing hardware. This speed boost is complemented by Autonomy Consolidated Archive in addition to certifications from other ISV to ensure applications tap into the storage platform with a high standard of service.
  • HP StoreOnce Backup 2000 and 4000: These two appliances provide deduplication and backup operations and are designed for high-end on-premise deployments. HP boasts these units run up to three times faster than a competitive system.

HP is also angling these products as cost-effective and energy efficient, as to promote an initial return on investment and a future-proofing mentality towards storage, since big data capabilities can quickly start producing actionable intelligence. Likewise, these systems are tuned for automation, slashing the staffing needed for maintenance.

The HP StoreServ 7000 series kicks off at $20,000 for the 7200 model, with higher models increasing in price respectively. The HP StoreOnce backup system is also available today and starts at an entry-level $10,000. All HP StoreAll systems are expected to be available by the end of December 2012.

Chris Swahn, vice president and general manager of Avnet Technology Solutions and HP Solutions, believes the lineup ideal for attacking the SMB market with enterprise-level equipment “without any performance trade offs.” Resellers working through Avent will also be privy to training, demos and other services under the HP ServiceONE program,  to help resellers lead with HP’s storage solutions.

Due in part to HP’s Autonomy meltdown, HP’s success in delivering these solutions to the marketplace likely has a new level of importance, particularly with Autonomy baked inside the StoreAll platform. Plus, with rivals like Dell crafting competitive storage solutions (and channel programs to boot)  HP’s  storage needs to stand-out and deliver. If not, HP and its partners may be side-swiped by competitors, which are already closing in.

 

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