Symantec 4.0 No Easy Road to Recovery

Syamntec SignSymantec Corp.’s massive overhaul, detailed by company officials in last week’s product and channel strategy roadmap, will be instrumental in turning around a vendor suffering from stagnation, increased competition, product deficits, questionable mergers and acquisitions, and an unclear go-to-market strategy.

The sweeping overhaul of the Mountain View, Calif., company’s portfolio by honing, consolidating and culling product categories has been dubbed Symantec 4.0 by company officials looking to kick start innovation and growth. The rejuvenated product push will result in 10 key categories: mobile workforce productivity, Norton protection, Norton cloud, information security services, identity/content-aware security gateway, data center security, business continuity, integrated backup, cloud-based information management, and object storage platform.

All of the new product categories fall under one of three tenets: keeping customers’ data protected online at home and at work; keeping businesses safe and compliant; and keeping businesses up and running.

While this blueprint fills in holes in Symantec’s strategy, questions remain about its ambitions that include its network security focus, cloud and virtualization prowess, security and threat intelligence endeavors, and its ability to adequately serve the SMB. The real test for Symantec will be in how well Symantec 4.0 stacks up against the competition in practical, real-world applications. Let’s look at how the reformed company stacks up in the areas of network security, cloud, virtualization, ISS, compliance and SMB offerings:


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3 Responses to “Symantec 4.0 No Easy Road to Recovery”

  • Dennis London:

    In the Network arena Symantec will not be a formidable player!
    They have always lacked vision here and by the looks of this new overhaul (like we haven’t seen them try this before), nothing is really changing here.

    For Cloud and Threat Info Sec, they are years behind and have a long way to go before they can be a major player in the competent security service space. This will be a long road for them to hoe, and only partners (and customers) willing to put up with the hurdles which will undoubtedly be encountered will survive. With most of these services being so easy to switch to and from, I’d be surprised to see many customers stay with a Symantec solution here longer than 18 months.

    Compliance – Well, the article says it very well. No need for me to comment.

    SMB – Symantec has always been a “heavy” footprint which many partners and SMB customers haven’t appreciated. Not too mention the price. Symantec and a few of the others like to look at their market-share and inflate the pricing to try and make up for the failings of their other product portfolios. It’ll be interesting to see the price point offered for their “new” technology.

    Good luck Symantec…you’re going to need it.

  • craig kensek:

    Interesting point by Tim Albrecht. Nonetheless, Symantec isn’t competing against companies that only offer the same breadth solutions. They’re competing against all combinations of companies that offer from 1 to all of Symantec’s offerings. Single source for all solutions doesn’t cut it if the the solutions don’t match the capabilities of competing offerings or offer some kind of price advantage for a satisfactory solution. If a company absolutely ones to have a single source to go to if something goes down, that may be a rationalization….

  • Tim Albrecht:

    You cite all specialized companies in your comparison to Symantec, however none of those specialized companies can span the breadth and solutions that Symantec can deliver TODAY.

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