Symantec Corp.’s massive overhaul, detailed by company officials in last week’s product and channel strategy roadmap, will be instrumental in turning around a vendor suffering from stagnation, increased competition, product deficits, questionable mergers and acquisitions, and an unclear go-to-market strategy.
The sweeping overhaul of the Mountain View, Calif., company’s portfolio by honing, consolidating and culling product categories has been dubbed Symantec 4.0 by company officials looking to kick start innovation and growth. The rejuvenated product push will result in 10 key categories: mobile workforce productivity, Norton protection, Norton cloud, information security services, identity/content-aware security gateway, data center security, business continuity, integrated backup, cloud-based information management, and object storage platform.
All of the new product categories fall under one of three tenets: keeping customers’ data protected online at home and at work; keeping businesses safe and compliant; and keeping businesses up and running.
While this blueprint fills in holes in Symantec’s strategy, questions remain about its ambitions that include its network security focus, cloud and virtualization prowess, security and threat intelligence endeavors, and its ability to adequately serve the SMB. The real test for Symantec will be in how well Symantec 4.0 stacks up against the competition in practical, real-world applications. Let’s look at how the reformed company stacks up in the areas of network security, cloud, virtualization, ISS, compliance and SMB offerings:
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