It’s no secret that anti-malware techniques have irrevocably changed with an evolving threat landscape replete with targeted attacks and zero day malware.
But a new security firm employing advanced malware behavior detection only reaffirms that threat analytics will likely be a mainstay of organizations’ IT security posture going forward as attacks and exploits become increasingly worse.
TaaSERA, Inc. is the latest firm to offer advanced malware detection with the launch of its first product, TAAS NetAnalyzer, a real-time malware behavior detection and analysis tool aimed at identifying previously undetectable attacks as they occur. The channel selling point is that organizations have the ability to act before exploits result in an actual breach.
Cupertino, Calif.-based TaaSERA comes amid a new wave of solutions leveraging threat analytics and intelligence to nab advanced attacks before they infiltrate the customer’s network. Here’s the way it works: The TAAS NetAnalyzer monitors run-time integrity of IT networks and systems, which it then correlates against life-cycle behavior. That in turn allows IT administrators or solution providers to quickly identify every type of malware threat without the use of signatures or sandboxes, and without a lot of false positives. Unlike signature or perimeter technologies, however, TAAS NetAnalyzer touts the ability to monitor internal network traffic by looking for malicious activities as opposed to malicious code. Those enhanced detection capabilities ostensibly empower organizations to act before an actual exploit. In TaaSERA’s case, the company maintains its evidence-based behavior modeling technology can stop both hacking and internal insider threats before they abscond with company information.
“Today’s attackers employ multiple attack vectors to penetrate high-value targets with malware to gain a long-term foothold to steal confidential information and intellectual property over months or years. Enterprises need solutions to continuously monitor such behaviors – not code ‘signatures’ – in order to stop advanced and highly targeted attacks,” said Scott Hartz, TaaSERA CEO and chairman. “We’re very excited to bring TAAS NetAnalyzer to market because behavior-based detection and analysis will finally allow enterprises to adopt a proactive and risk-based mindset to cyber security.”
The NetAnalyzer offering comes amid a rising tide of like solutions that claim advanced threat detection to emerge as a credible alternative when combatting new crop of advanced threats. It’s a market that has undoubtedly gained traction in recent months in light of evasive and sophisticated new malware – 70,000 to 100,000 new strains every day the firm says — which have increasingly becoming the norm rather than the exception.
Meanwhile, the proliferation of advanced malware has in recent months shed some light on traditional signature-based malware detection, which by many reports has produced diminishing returns to customers with its inability to adequately detect and block the latest attacks.
But the phenomenon has also helped garner investor attention to firms such as FireEye, Inc and others that are stepping up to fill in holes where traditional anti-virus has left off.
Advanced threat detection is a market that is heating rapidly, with technologies well on the path to becoming status quo. For now, however, they still represent a strong differentiator for the channel, albeit one that’s likely to attenuate and commoditize in the not-too-distant future.
But the evolving threat landscape has also opened a window for new channel opportunities — in particular, the ability to drill deep and specialize in potentially high-margin threat detection and analytics services as part of a more comprehensive security portfolio.
Leave a Reply