Channelnomics

Our Story

Channelnomics, a division of The 2112 Strategy Group LLC, is devoted to advancing the analysis, debate and conversation of business models, technology practices and partner relationships in the global IT reseller channel.

We write about channel and technology trends, economic trends that impact reseller businesses, innovative approaches to IT product and service delivery, technology-business leadership, and critical analyses of data, products and vendor partner programs.

We welcome briefings from vendors, solution providers, carriers, distributors and IT influencers. We don’t always cover news announcements, but we will reference these briefings and news releases as part of our overarching analytical reports.

In late June 2014, The 2112 Group announced a licensing agreement of Channelnomics to Incisive Media, one of the world’s leading business-to-business (B2B) information providers and publisher of CRN UK, to extend Incisive Media’s channel coverage to North America and continental Europe, laying the foundation to establish a channel network across Europe and North America. With this expanded partnership, the full digital weight of Incisive Media was be put behind Channelnomics.com, already one of the most read channel sites in North America. As a part of the expansion, Incisive committed to adding to the Channelnomics brand by developing a new web site – Channelnomics.eu — exclusively for the specific needs of the top European solution providers. The combined network — Channelnomics.com, ChannelWeb.co.uk and Channelnomics.eu — will comprise one of the largest IT channel networks in the world, and a top resource for managed service providers, solution providers and integrators.


The 2112 Group is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. We leverage proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Our industry experts approach each engagement by applying innovative solutions customized to meet the needs of our clients. By looking at the technology market from the viewpoint of vendors, partners and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and an enterprise perspective.
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Incisive Media is one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. We aim to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

CRN UK is the top channel brand in the UK, providing critical business information, news and analysis to an audience comprised of senior figures from VARs, solution providers, MSPs and integrators. It is a true multi-platform brand, giving readers the option to digest our content either on their smartphone or tablet, in traditional print format or online via http://www.channelweb.co.uk.