Our Story

Channelnomics, a division of The 2112 Strategy Group LLC, is devoted to advancing the analysis, debate and conversation of business models, technology practices and partner relationships in the global IT reseller channel.

We write about channel and technology trends, economic trends that impact reseller businesses, innovative approaches to IT product and service delivery, technology-business leadership, and critical analyses of data, products and vendor partner programs.

We welcome briefings from vendors, solution providers, carriers, distributors and IT influencers. We don’t always cover news announcements, but we will reference these briefings and news releases as part of our overarching analytical reports.

To request an editorial briefing, contact [email protected]

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The 2112 Group is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. We leverage proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Our industry experts approach each engagement by applying innovative solutions customized to meet the needs of our clients. By looking at the technology market from the viewpoint of vendors, partners and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

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