Our Team

The 2112 Team


Lawrence M. Walsh, President & CEO

Larry WalshLarry Walsh is one of the most recognizable figures in the IT channel and security communities, and is considered one of the more forward-thinking leaders in the industry. He personally oversees the development and implementation of research, collaboration and content programs at The 2112 Group, which he founded to advance the state of the art in the technology marketplace and channel community.Larry is the founder and executive director of the Channel Vanguard Council, a collaborative group of technology channel executives formed in cooperation with the Computing Technology Industry Association (CompTIA). CVC is dedicated to aiding the maturation of business models and partnership relationships in the channel community. It’s members include high-ranking vendor channel executives and solution provider leaders.Prior to founding The 2112 Group, Larry was an award-winning technology journalist and publisher.

At Ziff Davis Enterprise, he service as vice president and market expert for channels and security, developing and guiding strategic engagement and research programs for IT vendors. He wasalso the publisher of Channel Insider, a leading online technology channel publication. And was the editor of Baseline Magazine, an award-winning journal of technology project management.

Larry was the editor of VARBusiness and GovernmentVAR magazines, leading strategic publications for the IT channel community. At VARBusiness, Larry personally oversaw the major research and awards programs, including the VARBusiness 500, the GovernmentVAR 100, the VARBusiness Annual Report Card, and the Technology Innovators Awards program.

Before entering the channel, Larry was editor of the award-winning and market-leading Information Security Magazine. During his tenure, he developed a reputation for driving new thinking to threat management and IT security issues. He earned national recognition for his exposes on Microsoft security issues.

Diana L. Mirakaj, Chief Operating Officer

Diana L. MirakajDiana Mirakaj is a seasoned marketing, operations and business management professional with a steep history in financial services, business consulting and research. As 2112’s chief operating officer, she’s responsible for the oversight of operations, finance and business development.Prior to joining 2112, Ms. Mirakaj was responsible for global marketing and corporate development at BTM Corporation, a management solutions provider whose products and services focus on innovation, growth and value-creation across the Fortune 500, midmarket and public sector. In that position, she focused on corporate messaging, branding, and design of an integrated corporate development strategy through their various partnerships and alliances.

Ms. Mirakaj was with UBS Investment Bank, where she worked in the International Equity Capital Markets Group and the Corporate Client Services Group. In both roles, she acted as a liaison between clients, corporate finance, other investment dealers, and the market. She was involved throughout the process from origination to execution, including oversight of road shows, investor feedback, demand management, and final pricing and allocation of the issue.

She gained start-up experience at Monarch Worldwide Investments, an exclusive fund that traded commodities for high net worth individuals and family funds. She focused on regulatory issues and investor relations, in addition to day-to-day operational aspects of the business. She developed marketing strategies to attract additional investors, while maintaining existing accounts with customized services tailored to each individual.

Ms. Mirakaj built a high-performing event management foundation while at Fujisankei Communications International, a member of The Fujisankei Group, one of the world’s largest media conglomerates. The events highlighted the arts, media and entertainment and were held worldwide. They ranged from premier exhibits at the Ueno Royal Museum in Tokyo and MoMA in New York, to opening ceremonies at the 1996 Summer Olympics in Atlanta.

Ms. Mirakaj earned her degree from John Jay College of Criminal Justice in New York.

Susan Kostbar, Vice President, Sales

Susan KostbarSusan Kostbar is a channel sales veteran who oversees client engagements and business development for The 2112 Group’s professional services and media products. She has worked in technology and channel services, events and media sales for much of the past three decades. She most recently served as strategic account director at Channel Partners magazine, a publication of Virgo Publishing. Prior to Channel Partners, Kostbar was the channel sales manager of Channel Insider, formerly a Ziff Davis Enterprise publication. She also held other management and sales roles at UBM Channel, including associate publisher of VARBusiness magazine.

Ginger Stevenson, Vice President, Creative Services

Ginger StevensonGinger Stevenson is an innovative design and creative services expert, with extensive experience in branding, Web design, graphic design, corporate marketing and social media. In her role as Vice President of Creative Services, Ginger oversees integration of the Company’s messaging and branding across all aspects of product development and fulfillment, as well as operations for Web properties and social marketing efforts developed and managed by 2112. As executive of the brand, she is responsible for driving the design identity of all products, and proprietary, custom and publicly distributed projects branded by 2112 and Channelnomics. A cross-section of strategic thinking and exceptional design talent, combined with a background of B2C and B2B industry experience, offer a unique and proven track record for delivering creative communication and providing a powerful impact that results in fresh ideas and inspires favorable reactions.

Over the years, she has helped unify the corporate image, strengthen product positioning and communicate differentiating personalities for many distinguished brands. Her client relationships include Abbott Laboratories, Ameriprise Financial, Bayer, Beam Industries, Bristol-Myers Squibb, Hy-Vee, the Iowa Department of Health and Human Services, Iowa State University, Novartis Pharmaceuticals, Pabst Blue Ribbon, Palisade Systems, Pioneer Hi-bred International, Time Warner Cable and UCB Pharma.

Ginger has received several honors for creative expertise, including TELLYs, Addy Awards, ADAIs, IMPA awards, and PRSA. The Des Moines native has a bachelor’s degree in Graphic Design from Grand View College.

Chris Gonsalves, Vice President, Editorial

Chris GonsalvesThe 2112 Group’s Editorial Vice President Chris Gonsalves is an award-winning career business and tech journalist, most recently serving as executive editor of TechTarget’s CIO and IT Strategy Media Group, where he covered all matters of concern for today’s senior technology and business leaders. Chris has served in senior editorial positions at Ziff Davis’ PC Week, eWeek, Baseline and Channel Insider, and CMP’s VARBusiness and GovernmentVAR. His work includes reporting and newsroom management stints at Newsmax Media, the Providence (R.I.) Journal, and the Dow Jones-owned Standard-Times in New Bedford, Mass. He has also done content development work for major technology vendors including IBM, Dell, Hewlett-Packard, Oracle and Sun Microsystems. Chris is a graduate of Penn State University and a military veteran who served in South Korea and worked at the prestigious U.S. Army Command and General Staff College at Fort Leavenworth, Kan. He’s authored two books on paranormal history.

Dane Moorefield, Director, Client Services and Senior Analyst

Dane MoorefieldDane Moorefield is a channel strategist with demonstrated abilities in growing product and service revenue through value-added resellers and distributors. An award-winning and published channel leader, Ms. Moorefield is able to anticipate and capitalize on market trends, identify profit potential and position companies to maximize market share. With more than 22 years of experience in the technology industry, she has a proven track record in the marketing of hardware, software, telecommunications and e-business products/services with especially strong proficiency in strategic planning, technical sales, project management, product management, communication and business development.

Formerly the Director of Global Partner Marketing at Siemens PLM Software, Ms. Moorefield was also an integral architect of channel programs at Creative Labs, DigitalGlobe, and Intergraph. In prior roles, she successfully managed marketing processes for intellectual properties utilizing strategic alliances and promotional strategies.

Kathleen Martin, Senior Analyst

Kathleen MartinKathleen Martin is an award winning speaker, business development and marketing professional. She established a strong F500 foundation at Lexmark International, where her roles involved event planning, channel sales planning and operations, then US channel marketing operations. It was in the position of Channel Communications Manager that Ms. Martin showcased her skills and knowledge of channel operations. Upon leaving Lexmark, Ms. Martin branched out into her own B2B Channel Marketing consulting business, RocketComm. At RocketComm, she continued to impact business in the IT channel as she developed and implemented effective sales training and partner communications programs for her clients. Most recently, Ms. Martin was the CEO of The Greenbo Agency, a full service business agency where she focused on growing local businesses through operational support, marketing design, Web services and social media.

Amber Plante, Managing Editor

Amber PlanteAmber Plante is a content and communications expert who has spent over 10 years in the editorial, news media and information technology worlds. She has experience working in both print and digital media, with specialties in information security, online publishing and social networking. Her previous workplaces include Captivate Network, the leading digital place-based media company; IT juggernaut Tech Target, where she managed market-leading Information Security magazine; and the Pulitzer-Prize-winning Eagle-Tribune newspaper in Andover, Mass., where she earned her stripes on the copy desk at all hours of the night. She received bachelor’s degrees from the University of New Hampshire in journalism and anthropology, and studied abroad in Belize as part of her previous life as an archeologist. She is also a writer currently represented by Bradford Literary Agency. A self-identified introvert and geek, Amber enjoys reading, crafts, comfy blankets and yoga – all with her two little boys.

Niki Matyok, Executive Project Manager

Niki MatyokNiki Matyok oversees all project management and operational processes at 2112, in addition to supporting strategic research programs and customer relations. She is a seasoned project manager with extensive experience in software development, customer relationship management, finance and budget management, and professional services. In previous positions, Niki has built a track record of success in professional services and operations management, as well as training program development. Based in Miami, Niki is widely known for her skills in the local kickball league and is an avid fisherman.