Author Archive

Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes. AMP is marketing automation software designed to address the needs of channel partners and independent representatives.

Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance.

Survey: The majority of ISVs report their channel partner program will play a strategic role in growing SaaS revenues, and most say partners are vital to growing revenues from their SaaS products.

Kaspersky’s Chris Doggett and Gary Mullen sit down with Channel Marketer Report’s Alicia Fiorletta to discuss how partner program enhancements will drive further success for the digital security solution provider in 2013.

Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its channel partners now more than ever to become more recognized as an all-in-one solution and service provider.

To truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, but multiple industry studies point out that national brands and vendors are missing out on the localization opportunity.

To better connect the dots between sales goals and employee progress, Salesforce.com has announced an integration between Sales Cloud and Work.com. With this development, the provider of cloud-based sales and marketing solutions will improve motivation, alignment and results for organizations.

Suppliers are beginning to turn to distributors more frequently in an effort to increase brand awareness, market penetration and overall relationships with end-users.