Kaspersky Lab is delivering on the new mobile imperative by making significant enhancements to its partner portal.
The process of offering MDF has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale.
HootSuite has expanded its App Directory to include SugarCRM, the CRM tool designed to help organizations increase efficiency and control of the sales and customer service pipeline.
Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives.
The Pedowitz Group will use partner solutions from GoodData and Birst to unify data and deliver actionable insights for its new marketing analytics practice.
Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes. AMP is marketing automation software designed to address the needs of channel partners and independent representatives.
Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes, and in turn, get a more cohesive view of channel-wide performance.
Survey: The majority of ISVs report their channel partner program will play a strategic role in growing SaaS revenues, and most say partners are vital to growing revenues from their SaaS products.
Kaspersky’s Chris Doggett and Gary Mullen sit down with Channel Marketer Report’s Alicia Fiorletta to discuss how partner program enhancements will drive further success for the digital security solution provider in 2013.
Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its channel partners now more than ever to become more recognized as an all-in-one solution and service provider.