Author Archive

Are You Optimizing Social Media for Your Channel?

Channel Marketer Report reached out to several thought leaders, asking: What are your top three tips for social media in the channel?

DataGravity Partner Discusses The Unstructured Data Debacle

Qumulus Solutions’ Russell Ford discusses the state of Big Data analytics and how his company contributes to the SMB market as a DataGravity early-access partner.

Lead-Nurturing Evolves Into Customized Marketing Opportunities

Lead-nurturing is central to the sales and marketing equation, helping businesses stay top-of-mind to customers. In fact, companies that excel at lead-nurturing generate 50 percent more sales ready leads at a 33 percent lower cost, according to Forrester Research.

Mobile Powers Up Channel Sales and Partner Engagement

The powers of mobile technology have now become more pronounced in the channel environment as vendors strive to increase mindshare among partners, optimize engagement and empower their reps to generate more sales.

Realizing The Value Of Content Curation Across The Channel

Research conducted by SiriusDecisions has confirmed what marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.

Only 8% of Brands ‘Completely Satisfied’ With Local Marketing Efforts

A common challenge for companies that operate in the channel is their partners and resellers don’t plan and execute local marketing campaigns successfully.

SGI Boosts Partner Deal Registrations By 25% With TreeHouse Interactive

Since rolling out Reseller View in 2010, SGI has seen partner registration improve 25%, and its partner-managed MDF program rise 3x via the online tool.

RSA Creates New Managed Security Service Program

RSA, the security division of EMC Corp., has created a new program designed to unleash a new generation of managed security services.

Personalized, Mobile-Friendly E-mails Boost Open Rates

Crafting effective e-mail marketing campaigns requires a successful blend of art and science.

Execs Share How HP Channel Is Being Prioritized

HP has transformed its PartnerOne program and is working toward making the HP channel marketing initiatives competitive differentiators for the company.