To help maximize partner relationships and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs.
Channel Marketer Report reached out to several thought leaders, asking: What are your top three tips for social media in the channel?
Qumulus Solutions’ Russell Ford discusses the state of Big Data analytics and how his company contributes to the SMB market as a DataGravity early-access partner.
Lead-nurturing is central to the sales and marketing equation, helping businesses stay top-of-mind to customers. In fact, companies that excel at lead-nurturing generate 50 percent more sales ready leads at a 33 percent lower cost, according to Forrester Research.
The powers of mobile technology have now become more pronounced in the channel environment as vendors strive to increase mindshare among partners, optimize engagement and empower their reps to generate more sales.
Research conducted by SiriusDecisions has confirmed what marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.
A common challenge for companies that operate in the channel is their partners and resellers don’t plan and execute local marketing campaigns successfully.
Since rolling out Reseller View in 2010, SGI has seen partner registration improve 25%, and its partner-managed MDF program rise 3x via the online tool.
RSA, the security division of EMC Corp., has created a new program designed to unleash a new generation of managed security services.
Crafting effective e-mail marketing campaigns requires a successful blend of art and science.