Black Lotus, a provider of distributed denial of service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience.
Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research.
To help maximize partner relationships and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs.
Channel Marketer Report reached out to several thought leaders, asking: What are your top three tips for social media in the channel?
Qumulus Solutions’ Russell Ford discusses the state of Big Data analytics and how his company contributes to the SMB market as a DataGravity early-access partner.
Lead-nurturing is central to the sales and marketing equation, helping businesses stay top-of-mind to customers. In fact, companies that excel at lead-nurturing generate 50 percent more sales ready leads at a 33 percent lower cost, according to Forrester Research.
The powers of mobile technology have now become more pronounced in the channel environment as vendors strive to increase mindshare among partners, optimize engagement and empower their reps to generate more sales.
Research conducted by SiriusDecisions has confirmed what marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.