Author Archive

Q&A: Black Lotus Strives to Get Ahead of DDoS Curve

Black Lotus, a provider of distributed denial of service (DDoS) solutions, is focused on building strategic relationships that offer the company new avenues to improve the customer experience.

Are Channel Incentive Programs Leaving Sales on the Table?

Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research.

3 Steps to Successful VoP Programs

To help maximize partner relationships and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs.

Are You Optimizing Social Media for Your Channel?

Channel Marketer Report reached out to several thought leaders, asking: What are your top three tips for social media in the channel?

DataGravity Partner Discusses The Unstructured Data Debacle

Qumulus Solutions’ Russell Ford discusses the state of Big Data analytics and how his company contributes to the SMB market as a DataGravity early-access partner.

Lead-Nurturing Evolves Into Customized Marketing Opportunities

Lead-nurturing is central to the sales and marketing equation, helping businesses stay top-of-mind to customers. In fact, companies that excel at lead-nurturing generate 50 percent more sales ready leads at a 33 percent lower cost, according to Forrester Research.

Mobile Powers Up Channel Sales and Partner Engagement

The powers of mobile technology have now become more pronounced in the channel environment as vendors strive to increase mindshare among partners, optimize engagement and empower their reps to generate more sales.

Realizing The Value Of Content Curation Across The Channel

Research conducted by SiriusDecisions has confirmed what marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.