Marketing Article Archive:

Mimecast vows to stick to its 100 percent availability promise and offer compensation after coming under fire following outage.

Microsoft is stepping up its efforts to get more partners and customers adopting its cloud-based Office 365 productivity suite by expanding commissions on referred accounts. The goal: Stop Google Apps in its tracks and recapture lost customers.

The South Korean vendor sees a 51 percent increase in brand value, while its fruity rival’s brand grew one percent.

A new survey by networking and communications vendor Enterasys finds that one-quarter of solution providers have fired a technology supplier in the last 12 months over lead generation, profitability and channel conflict. In reality, the problem and consequences are probably much worse.

HP stamps on a Times article alleging the two chief executives had discussed a sale.

Cloud services provider Outsourcery is trying to recruit more VARs for its cloud products and services. The company claims there are more business and good margins available for the right partners.

The software giant claims some reports did not ‘accurately represent’ content of its conversation with certain national media journalists.

Fascinating research from Columbia University reveals that understanding and leveraging ‘motivational focus’ leads buyers to put a higher value on your products and services, and leaves them more satisfied with their purchase in the end. Here’s how human nature can sweeten a solution provider’s sales pitch.

A good way for MSPs to turbocharge their practices is by introducing security as an attached sale to other products and services that they’re already selling.

The cloud services management platform provider this week introduced its iIT University which is up and running for all VARs, ISVs and MSPs enrolled in the company’s three-tiered partner program who are looking to make more money in the cloud.