Marketing Article Archive:
From the classroom to the board room, these solutions claim to help us stay connected to the information and human resources we need every day.
Since rolling out Reseller View in 2010, SGI has seen partner registration improve 25%, and its partner-managed MDF program rise 3x via the online tool.
Crafting effective e-mail marketing campaigns requires a successful blend of art and science.
HP has transformed its PartnerOne program and is working toward making the HP channel marketing initiatives competitive differentiators for the company.
Microsoft has announced it has sold 200 million Windows 8 licences since the divisive operating system was launched in 2012.
Microsoft Corp. is to begin effectively giving away Windows 8 software to education suppliers as it looks to muscle Google Inc. and Apple Inc. out of the strategically important schools market.
Microsoft made its mark on the smartphone market last year, according to Canalys, which said the firm could have achieved even more with its Windows Phone if it were not for ‘arguably insufficient’ Nokia marketing.
According to Context, the 28 percent surge in B2B desktop sales through UK distribution in Q4 will not be a one-off.
Solution providers, by and large, are wedded to their legacies, wanting innovation while preserving the status quo of older operating and business models. The spiraling decline of one-time retail titan Sears reveals the perils of what happens when businesses embrace stagnation.
Hewlett-Packard is trying to stimulate PC sales by offering consumers desktops and notebook PCs running the Windows 7 operating system rather than the maligned Windows 8. The move is akin to the Coca-Cola revival of its original formula. Can it produce the same results?