Marketing Article Archive:

GTDC: Distribution Drives Technology Innovation

Global Technology Distribution Council findings show distribution is driving industry growth

Microsoft Rebranding Underpins Need to Polish Windows Image

Microsoft is reportedly rebranding its flagship operating system simply as Windows across all versions. By dropping the various extensions, Microsoft may be signaling that it needs to polish up the Windows brand.

CertainSafe Partner Program Announced

CertainSafe looking to strengthen sales with partner porgram

On Point: Cloud Security Products Make Debut

This week in On Point, we look at cloud security products from CloudLink and Catbird, as well as a partner announcement from Intacct and a cloud debut from Layered Tech.

Whatever Happened to Microsoft’s International Retail Store Plans?

As the vendor’s U.K. retail entity is wound up, we ask what happened to its bold ambitions to launch stores worldwide

On Point: RackWare Intros Cloud-based Disaster Recovery Solution

This week in On Point we look into new product announcements including those from RackWare, Barracuda Networks, LightCyber and Continuity Software.

London Calling: What’s Stopping U.S. Solution Providers From Crossing the Pond?

Our man in the U.K. examines the similarities and differences between the two markets, and asks why more U.S. giants do not cross the ocean in search of success

Network Hardware Resale Rebrands as Curvature, Takes on Vendor Persona

Now under the moniker Curvature, the former leader in refurbished hardware equipment is launching a line of servers, expanding reselling relationships and delivering more services that will make it a mashup of a reseller and vendor.