Marketing Article Archive:
Year-end tech-trend compilations can help strategic growth plans, but the better question may be whether your sales team is up to selling the next big thing.
Today’s digital signage is leveraging advanced technologies that make the form far more interactive and useful for both the viewer and the provider.
Which is more important, sales or marketing? Neither and both. Successful companies master the fine art of melding sales and marketing into a seamless customer team that demonstrates value.
Channelnomics sits down with senior executives from content marketing powerhouse McMurry/TMG to understand the state of content marketing and peer inside the strategies of the industry’s key players.
The analyst claims Microsoft must prove its commitment to channel before it can cash in on tablet boom.
Uneven results among HP’s business units give the channel pause over HP, which may be steering the right course but is far from fully righting the ship.
HP and Staffordshire University are planning to launch an ‘Internet of Things’ degree, the first of its kind, next year — but some VARs are skeptical.
Of all the things the channel is good at, marketing isn’t one of them. Solution providers and vendors aren’t oblivious to the marketing deficit, but finding the right resources isn’t easy. That’s where AIM comes in.
Distribution and channel veteran Joe Quaglia, who pioneered mobility and cloud computing systems, was promoted to president of the Tech Data’s Americas operations.
In an odd development, bitter security foes Kaspersky and Trend Micro have selected the same building to house their new UK head offices.