Marketing Article Archive:

Dell: It’s All About the Solutions

Dell unveiled a raft of offerings at its EMEA Enterprise Forum and says channel partners should go end to end to maximize the return.

Symantec Unveils ‘Do It All’ Marketing Campaign

Amid the turmoil of a CEO search, falling sales and increasing investor pressure, Symantec is launching a branding campaign aimed at raising awareness among IT managers that its portfolio of products can “Do It All,” from security to data protection to systems management.

McAfee Boosts Spiffs for Demos and POCs

McAfee is bolstering the rewards available to sales engineers at partners for carrying out demonstrations and proof-of-concepts (POCs).

Pure Lashes Out at EMC’s ‘Aggressive’ FUD Campaign

Pure Storage has launched a video series aimed at undermining what it claims EMC’s campaign to spread fear, uncertainty and doubt about its products.

Intel Snubs Microsoft in Tablet Market Push

Intel has distanced itself from long-term partner Microsoft and placed its chips on Android as it bets big on tablets to bolster its market position.

Lead-Nurturing Evolves Into Customized Marketing Opportunities

Lead-nurturing is central to the sales and marketing equation, helping businesses stay top-of-mind to customers. In fact, companies that excel at lead-nurturing generate 50 percent more sales ready leads at a 33 percent lower cost, according to Forrester Research.

Intel Makes $100 M Commitment to Smart Tech, Wearables

Intel has put its money where its mouth is on smart technology, pledging a $100 million investment aimed at the development of wearables.

CompTIA ‘Opens Vault’ With Free Entry-level Tier

CompTIA is opening its doors wider to the channel with a free-of-charge entry-level tier allowing firms to access various training and research resources.

Salesforce Leaps Into Global Software Top 10

Pure-play cloud vendor Inc. moved into the top 10 worldwide software vendors by revenue last year, according to Gartner.

Microsoft Plots Latest Assault in Cloud Price War

Microsoft has plotted its latest move in the cloud price war by slashing its compute and storage costs by 35 percent and 65 percent, respectively.