Channelnomics

The latest technology news, insights, and analysis from Channelnomics industry insiders:

Dell: It’s All About the Solutions

Dell unveiled a raft of offerings at its EMEA Enterprise Forum and says channel partners should go end to end to maximize the return.

Demand for Large-format Displays Continues Uptick

Report: Shipments of professional-grade large-format flat panel displays surged 8 percent quarter on quarter to push 2013 sales up 20 percent by volume from 2012.

Security and Cloud Computing at SMB Crossroads

Cloud computing may be the marquee player in IT services, but when it comes to giving business leaders the cold sweats, security still steals the show, at least among the cloud’s newest arrivals.

IBM Pushes SoftLayer Cloud Incentives Program

IBM is offering partners incentives, profitability enhancements and support for its SoftLayer cloud computing services, as company earnings take a hit, sales of legacy profits suffer and cloud sales climb at a sluggish pace.

Symantec Unveils ‘Do It All’ Marketing Campaign

Amid the turmoil of a CEO search, falling sales and increasing investor pressure, Symantec is launching a branding campaign aimed at raising awareness among IT managers that its portfolio of products can “Do It All,” from security to data protection to systems management.

On Point: Simple Services For Your Business

This week’s On Point column looks at the newest vendor projects to hit the market that aim to simplify and enhance how your business does business.

McAfee Boosts Spiffs for Demos and POCs

McAfee is bolstering the rewards available to sales engineers at partners for carrying out demonstrations and proof-of-concepts (POCs).

Are You Optimizing Social Media for Your Channel?

Channel Marketer Report reached out to several thought leaders, asking: What are your top three tips for social media in the channel?

Pure Lashes Out at EMC’s ‘Aggressive’ FUD Campaign

Pure Storage has launched a video series aimed at undermining what it claims EMC’s campaign to spread fear, uncertainty and doubt about its products.

Sources: Adobe Plotting Cloud-fuelled VAR Rebate Axe

Adobe is planning a major channel overhaul in the summer which is set to see resellers’ rebates slashed as part a growing anti-channel attitude from the company, sources say.