Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. She’s responsible for directing the activities of Ingram Micro’s marketing organizations across the U.S. and Canada. With nearly two decades of marketing experience – eleven of which have been spent working with and for Ingram Micro – Jennifer is regarded as one of the “Most Powerful Women in the IT Channel” by CRN Magazine.
JENNIFER’S RECENT POSTS:
> The Decision Maker Is Not Just IT
> Change the Conversation, Change the Sale
> Brand Power Is an Overlooked Channel Asset
> 5 Tips to Effective Marketing
> Don’t be Quick to Stop Marketing
> Marketing is Quality In, Quality Out>
> How Satisfied are Your Customers?
> Marketing Never Happens With One Hit
> Thinking Beyond the Product Sale
Fernando Quintero is vice president of channel sales and operations for the Americas. He is responsible for McAfee’s partner relationships as well as building strategies related to sales, marketing, operations and profitability, while promoting product and services growth for more than 10,000 partners in the region. His focus and proven understanding of the channel, specifically around partner engagement, value-based productivity, speed of execution and agility, have marked his career with a consistent track record of achievements around the entire partner experience and adoption of McAfee’s products. He has been with McAfee since 2002, holding key sales management positions. Quintero previously served as McAfee’s channel director for the Latin America region.
FERNANDO’S RECENT POSTS:
> Good Teaming Starts With Prenups
> IT Skill Shortage Is Services Value Driver
> 5 Strategies for Partner Success
> Striving for Compensation Neutrality
> Partners Should Leave Nothing on the Table
> Standing by Channel Principles, at Any Cost
> Accountability Is an Essential Growth Element
> Cutting Through the Mobile Security Clutter
> Incentives Lead to Long-Term Opportunities
> Keeping Up With Security Research
> Giving Yourself Good and Bad Grades
> Don’t Be Afraid To Trim Partner Ranks
> Creating Empowered Partner Advisory Boards
Neal Bradbury, co-founder and vice president of channel development at Intronis, is responsible for generating greater business value for the company’s MSP partner community and alliance partners. He has held many leadership roles since founding the company in 2003, including partner support, product management and operations. Neal has more than 15 years of experience in networking, security, integration and systems management. Prior to co-founding Intronis, Neal worked at Hasbro Inc. and at General Dynamics Electric Boat, where he was a systems engineer working on combat systems of the Virginia-class submarine.
Mike Crest is General Manager of the Data Management business at CA Technologies, responsible for the team that develops, markets, sells and supports the company’s CA ARCserve and CA ERwin product lines. He has more than 20 years of IT industry experience specializing in direct and indirect sales and marketing. As a leader in the company’s Global Growth Market business, Mike has enabled channel partners to evolve into service providers through best practices and operational improvements. Mike was named a Top 25 Innovator of 2012 and a Top 25 Channel Sales Leader of 2010 by CRN Magazine, as well as a CRN Channel Chief for the past two consecutive years.
> Finding Value in Business Outcomes
> Rethinking Backup in a Multifaceted World
> Finding True Value in Future-Proofing
Richard Hutton is director of channel marketing for the Enterprise Business Division of Samsung Electronics America, Inc., where he is responsible for driving strategic direction across all channels for printer, monitor, mobile PC and commercial display product lines. During his time at Samsung, Richard launched a new Solution Provider Program in the IT commercial channel and regularly speaks at industry events and participates in councils and panels on topics from Channel Marketing to vertical display applications such as Digital Signage. Richard also is responsible for sales coverage of SMB channel partners through a team of sales representatives that cover the US territory.
> Channel Challenge: Make Yourself Memorable
> Black Friday, Cyber Monday and BYOD