Posts Tagged ‘marketing’
Which is more important, sales or marketing? Neither and both. Successful companies master the fine art of melding sales and marketing into a seamless customer team that demonstrates value.
Channelnomics sits down with senior executives from content marketing powerhouse McMurry/TMG to understand the state of content marketing and peer inside the strategies of the industry’s key players.
Of all the things the channel is good at, marketing isn’t one of them. Solution providers and vendors aren’t oblivious to the marketing deficit, but finding the right resources isn’t easy. That’s where AIM comes in.
Consumers aren’t the only ones spending money on Black Friday. Act now to capture Q4 business from clients with budget to burn — and start planning ahead for 2014.
New research shows line-of-business units increasingly in control of IT budgets, a clear sign the transformation of managed services is in full swing. Is your MSP business ready for Phase Four?
Partners find often onerous and costly vendor certifications to be burdens that add far less value to their businesses than the vendors would like to believe.
Appsense’s new CEO vows to make product marketing clearer for the channel and denies the recent Goldman Sachs investment has piled on pressure.
Cloud backup provider Intronis made a significant addition to its executive ranks this week, naming Aaron Dun its first-ever chief marketing officer.
Vendors, brands and manufacturers are looking to marketing automation tools to help streamline marketing and sales processes. AMP is marketing automation software designed to address the needs of channel partners and independent representatives.
Brocade claims it has kept too quiet in the past and promises to make more noise in order to claw business from rivals.