Posts Tagged ‘marketing’

Symantec Unveils ‘Do It All’ Marketing Campaign

Amid the turmoil of a CEO search, falling sales and increasing investor pressure, Symantec is launching a branding campaign aimed at raising awareness among IT managers that its portfolio of products can “Do It All,” from security to data protection to systems management.

Lead-Nurturing Evolves Into Customized Marketing Opportunities

Lead-nurturing is central to the sales and marketing equation, helping businesses stay top-of-mind to customers. In fact, companies that excel at lead-nurturing generate 50 percent more sales ready leads at a 33 percent lower cost, according to Forrester Research.

CompTIA ‘Opens Vault’ With Free Entry-level Tier

CompTIA is opening its doors wider to the channel with a free-of-charge entry-level tier allowing firms to access various training and research resources.

CDW Scores With Charles Barkley Videos

Direct market reseller CDW drafts NBA legend Charles Barkley and an all-star cast of IT vendors to produce the humorous “The 7th Man” video series to demonstrate the power of IT investments in optimizing business operations.

Realizing The Value Of Content Curation Across The Channel

Research conducted by SiriusDecisions has confirmed what marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.

Only 8% of Brands ‘Completely Satisfied’ With Local Marketing Efforts

A common challenge for companies that operate in the channel is their partners and resellers don’t plan and execute local marketing campaigns successfully.

SGI Boosts Partner Deal Registrations By 25% With TreeHouse Interactive

Since rolling out Reseller View in 2010, SGI has seen partner registration improve 25%, and its partner-managed MDF program rise 3x via the online tool.

Personalized, Mobile-Friendly E-mails Boost Open Rates

Crafting effective e-mail marketing campaigns requires a successful blend of art and science.

Sears Downfall Reveals Perils of Stagnation

Solution providers, by and large, are wedded to their legacies, wanting innovation while preserving the status quo of older operating and business models. The spiraling decline of one-time retail titan Sears reveals the perils of what happens when businesses embrace stagnation.

Who Cares What the Cloud Is Made Of?

The new Powered by Intel Cloud Technology aims to promote the inner workings of the data centers that drive cloud computing. But is putting a vendor’s brand ahead of your own a good idea for service providers?