Posts Tagged ‘marketing’
Partners need to ensure sales staff understand Ingram Micro Cloud Marketplace’s offering and how to sell it in
Vendor unveils MFPs, campaign around leveraging intelligent printing in the B2B arena.
Microsoft is reportedly rebranding its flagship operating system simply as Windows across all versions. By dropping the various extensions, Microsoft may be signaling that it needs to polish up the Windows brand.
Cloud storage and content management provider Box raised another $150 million in investment funding as it inches toward IPO. The company’s high cash-burn rate raises questions about the viability of future cloud ventures and how much marketing matters.
NetApp has vowed to become far more aggressive in its marketing activities as it looks to return to growth and fight off competition.
There’s almost no better tool for positioning yourself as a thought leader than a business blog. Unless you let it wither, of course. Then it’s an albatross rotting around your neck for all the world to see.
Amid the turmoil of a CEO search, falling sales and increasing investor pressure, Symantec is launching a branding campaign aimed at raising awareness among IT managers that its portfolio of products can “Do It All,” from security to data protection to systems management.
Lead-nurturing is central to the sales and marketing equation, helping businesses stay top-of-mind to customers. In fact, companies that excel at lead-nurturing generate 50 percent more sales ready leads at a 33 percent lower cost, according to Forrester Research.