Posts Tagged ‘marketing’
A common challenge for companies that operate in the channel is their partners and resellers don’t plan and execute local marketing campaigns successfully.
Since rolling out Reseller View in 2010, SGI has seen partner registration improve 25%, and its partner-managed MDF program rise 3x via the online tool.
Crafting effective e-mail marketing campaigns requires a successful blend of art and science.
Solution providers, by and large, are wedded to their legacies, wanting innovation while preserving the status quo of older operating and business models. The spiraling decline of one-time retail titan Sears reveals the perils of what happens when businesses embrace stagnation.
The new Powered by Intel Cloud Technology aims to promote the inner workings of the data centers that drive cloud computing. But is putting a vendor’s brand ahead of your own a good idea for service providers?
Which is more important, sales or marketing? Neither and both. Successful companies master the fine art of melding sales and marketing into a seamless customer team that demonstrates value.
Channelnomics sits down with senior executives from content marketing powerhouse McMurry/TMG to understand the state of content marketing and peer inside the strategies of the industry’s key players.
Of all the things the channel is good at, marketing isn’t one of them. Solution providers and vendors aren’t oblivious to the marketing deficit, but finding the right resources isn’t easy. That’s where AIM comes in.
Consumers aren’t the only ones spending money on Black Friday. Act now to capture Q4 business from clients with budget to burn — and start planning ahead for 2014.
New research shows line-of-business units increasingly in control of IT budgets, a clear sign the transformation of managed services is in full swing. Is your MSP business ready for Phase Four?