Managed services arm of Office Depot offers business customers full lifecycle management of Apple devices
CompuCom, the managed services division of office supply retailer Office Depot, launched a new device-as-a-service (DaaS) program for Apple equipment. The new subscription-based service provides businesses with full lifecycle management of Apple devices, including acquisition, provisioning, maintenance,
The Lowdown: CompuCom says it’s offering the service to meet the growing demand among business users for Apple products, including Macintosh notebook and desktop computers, iPads, and iPhones. The service, which includes active remote monitoring and management, is being offered on 24-, 36-, and 48-month terms.
Background: Several PC vendors are pushing the notion of device-as-a-service – or what has traditionally been called hardware-as-a-service, or HaaS. HP, Microsoft, and Lenovo have similar programs sold direct and through channel partners. The idea behind DaaS is to couple low-margin hardware products with high-margin managed and professional services. According to research by The 2112 Group, Channelnomics’ parent company, the average margin on hardware is less than 10 percent, but partners earn margins of up to 40 percent on managed services.
The Buzz: “Our customers continue to look for ways to attract and retain the best possible talent by providing technology experiences that transform their digital workplace,” said CompuCom Chief Product Officer and CMO Ken Jackowitz. “That entails offering a choice of devices that boost performance and that are secure and easy to support. CompuCom’s device-as-a-service for Apple brings our customers a seamless end-to-end solution that addresses employee demand.”
Channelnomics Point of View: Office Depot bought CompuCom in 2017 as a means of entering the B2B managed services segment. At the same time, Office Depot is trying to market IT services through resellers and managed service providers. The offering of an Apple DaaS program could strain relations with partners that already view the CompuCom arm as competitive.