Global systems integrator’s
SynOps applies human-machine analytics and systems to create better, more efficient business processes
Accenture is taking a hybrid approach to human- and machine-driven design with its new SynOps platform, an analytics engine that uses data, analytics, and human talent to create and optimize IT systems and processes.
The Lowdown: SynOps is a platform developed by Accenture to leverage artificial intelligence (AI) and human skills and experience to identify new system needs, opportunities for optimization, and the crafting of optimal process management. Accenture says SynOps will “create exceptional user experiences and deliver results previously unimaginable.”
The Details: Through SynOps, Accenture says
> Human and Machine Talent: SynOps combines analytics and AI to draw upon the experiences and the knowledge of Accenture’s 100,000 operations professionals.
> Work Orchestration: SynOps identifies tasks for automation and assigns tasks to software bots and AI systems.
> Insights and Intelligence: SynOps integrates and leverages the analytics and AI capabilities of the Accenture Insights platform and partner technologies to create deeper levels of intelligence.
> Diverse Data: SynOps enables enterprises to collect and analyze structured and unstructured data from disparate systems.
The Impact: The human-machine work orchestration and advanced analytics are ideal for optimizing systems and processes in finance, accounting, marketing, and procurement, Accenture says, adding that early adopters are reaping tens of millions of dollars in operational savings, increased business transactions, and the opening of new sales opportunities.
The Buzz: “SynOps represents the re-imagining of the enterprise as operations leaders grapple with integrating their automation, analytics, and AI strategies,” said Phil Fersht, CEO and chief analyst at HFS Research. “Moreover, Accenture focuses SynOps on augmenting the human experts, which is so critical as companies design the processes they need to drive an effective operations strategy and business outcomes.”
Channelnomics Point of View: End users — from Fortune 500 enterprises to Main Street SMBs — are basing the value of technology on the outcomes it produces. Accenture is an example of a systems integrator developing its own resources to apply advanced technology and old-fashioned experience to create automated systems that produce outcomes greater than the sum of their parts.