North American partner program adds enablement tools, back-end rebates, and richer incentives across all tiers
Data backup and recovery specialist Veeam Software this week rolled out a series of enhancements to its North America ProPartner Program looking to help partners take advantage of the vendor’s new cloud data management capabilities.
The Lowdown: The program change comes just two weeks after Veeam announced significant changes to its flagship Availability Suite offerings that added cloud data management capabilities like data retention, cloud migration and data mobility, cloud-native backup, portable cloud licensing, increased security, and data governance for GDPR compliance.
The Details: To help North American solution providers make the most of the cloud service improvements in Update 4 of Availability Suite 9.5, the company added several features to ProPartner including:
• Veeam IQ — a new partner-facing training platform to replace Veeam University. The system now includes multi-language support and a set of interactive demos, product and solution training, program and selling education, training courses, and preparation tools for Veeam certifications.
• Marketing Concierge — a new service that delivers marketing consultation for partners looking to build multi-touch campaigns that focus on digital marketing. Eligible partners can get help designing campaign materials, customizing content, building social media initiatives, recommending best practices, building campaign components, and managing leads from Veeam’s e-mail campaign and lead tracking tool.
• Accelerated growth rebates — Gold and Platinum partners that exceed assigned revenue targets will get accelerated value-incentive rebates and be eligible for additional back-end rebates as well.
• Cross-functional incentives — additional perks across all tiers for partner sales, marketing, and technical reps who have a hand in closing deals.
The Buzz: “Our industry continues to evolve; we understand that we must too evolve our partner program to ensure we are providing all of the tools and offering the highest support to ensure our partners are successful and maximizing every opportunity,” said James Mundle, vice president of worldwide channels at Veeam. “When they are successful, we are all successful. The new investments, resources, programs, and tools Veeam is putting in place will help our partners to achieve greater profitability and enable success across all business segments. With the strength of our partner program and momentum, we will continue our history of innovation and leadership in the backup and data management industry.”