Latest 2112 research shows conservative outlook in line with challenging business environment and transformational trends
New research from The 2112 Group, a business strategy and research firm and parent of Channelnomics, shows 95 percent of channel partners anticipate a year of at least modest growth despite eroding margins, challenging sales cycles, and inconsistent return on investment for emerging technologies.
The Lowdown: 2112’s annual Channel Forecast Report for 2019 concludes that the channel remains vital and resilient in spite of disruptions and uncertainties around business and technology transformation. The report also finds that while cloud and managed services may not be the windfalls partners hoped for a few years ago, they are coalescing to become entrenched in the way solution providers organize their businesses and invest in their own success.
The report’s multi-year trending analysis predicts most partners will report positive, if slightly more conservative, sales and revenue momentum by mid-year, and that full-year 2019 growth will land between 11 and 15 percent.
The Details: The 2019 Channel Forecast spotlights trends and analyzes partner attitudes, behavior, and strategies in order to highlight channel opportunities and obstacles in the coming year and beyond.
In the 2019 Channel Forecast report, details include:
• Sales and Revenue Growth
• Acceptable Growth Rates
• Product Profitability
• Partner Growth Investments
• Sales Cycles and Trends
• Business Models and Value Propositions
• Value of Channel Program Features
The Buzz: “Coming to grips with pricing and profitability pressures in service models with which many partners are still finding their footing will obviously continue to put pressure on short-term growth in the channel,” said Chris Gonsalves, senior vice president of research at The 2112 Group. “The shifting nature of the typical partner business is well-illustrated in the Channel Forecast data as we explore growth trends, sales cycles, product profitability and growth potential, channel value perceptions, and the evolution of channel business models.”