Videoconferencing vendor, a channel darling in Europe, debuts two American support centers in pursuit of larger customers
StarLeaf, the London-based provider of videoconferencing and meeting room solutions, today cut the ribbons on offices in New York City and Chicago as it looks to bolster its presence in the U.S. enterprise market.
The Lowdown: StarLeaf is better known in Europe, where it sells 100 percent through the channel, according to CTO William MacDonald. The vendor hopes to bring some of that EU mojo to the states, where it sees momentum for its menu of secure, integrated, interoperable videoconferencing solutions growing, particularly in larger organizations.
The Details: The new locations in New York and Chicago will serve as strategic centers of support for enterprise customers, officials said.
The company last month launched StarLeaf Pronto (pictured), a clever improvement on the nest of cables and adapters users typically encounter in a business conference room. The Pronto features both USB-A and USB-C to serve up easy screen sharing for all Windows and Mac machines. The Pronto also automatically recognizes the user’s calendar and synchronizes any meetings with the room, even if the room wasn’t booked in advance.
Background: Founded in 2008, StarLeaf sells cloud-based video and conferencing services and associated gear. Part of its value proposition is that its offerings are interoperable with most other conference technologies — Cisco, Microsoft Skype, Polycom and Lifesize, for example — and that its solutions run on the company’s own OpenCloud global video communications network.
With 15 points of presence across North America, Europe, Asia, and Australia, StarLeaf claims to deliver a platform that’s not only resilient, feature-rich, and high-performing but also more secure than most meeting and videoconferencing wares, employing AES-128 encryption on all client comms.
The Buzz: “Cloud-based solutions enable organizations to achieve greater agility and scalability with their collaboration aspirations. That’s what makes StarLeaf different,” said StarLeaf systems engineer Michael Landry. “Our integrated cloud architectural design ensures that customers’ data in the U.S. can be isolated to nominated locations, thereby retaining and storing data within the jurisdiction, which is a big advantage for our U.S. customers.”
“The United States is a strategic territory,” said StarLeaf CEO Mark Loney. “The strong growth across the country reflects our continuous investment in regional sales, engineering expertise, and innovation. StarLeaf’s cloud-based solutions are transforming the meeting room experience for our enterprise customers, which allows their users to securely meet and share in an instant.”