Channelnomics Original

HP Shifts Toward Service-Led Channel

March 19, 2019

Consolidated portal, new financing options, and gamification features part of PC and printer vendor’s everything-as-a-service push

HP made a series of announcements at its annual Reinvent partner conference in Houston — debuting a new consolidated portal, financing resources, marketing and collaboration tools, and a gamification-based rewards program — all designed to encourage partners to sell products through a service-led model.