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Adobe Aims to Manage Customer Experience

March 27, 2019

The Adobe Experience Platform uses artificial intelligence and cross-functional data to map and manage customer experience

In the services-based IT market, customer experience is a growing concern. If customers don’t have a superior experience, they’ll defect to alternative providers and platforms. Adobe is diving into the customer experience management market with its new Adobe Experience Platform, which uses data from across the enterprise and artificial intelligence to map user profiles and experiences to personalize interactions and curate better outcomes.