Inks deal with CDP provider for data connector, future sales activities
Machine learning company DataRobot has teamed up with Arm Treasure Data to connect its technology with Arm Treasure’s customer data platform.
The Lowdown: The collaboration will allow DataRobot users to quickly build accurate machine learning models based on customer and transactional data collected and analyzed by Arm Treasure.
The Details: A data connector will allow information to be shared between the two platforms, enabling an automated workflow so that accumulated data in the cloud can be used directly for artificial intelligence (AI).
While DataRobot’s technology allows business analysts and data scientists of varied skill levels to create and implement machine learning models in a fraction of the time it takes with traditional modeling methods, Arm Treasure’s CDP securely collects, unifies, and analyzes data from a multitude of sources.
The two companies will collaborate in the future on technical and sales activities aimed at helping their joint enterprise customers achieve success with AI.
Use cases fostered by the partnership include:
• Providing an optimal customer experience based on customer activity data that’s collected from a variety of customer contacts
• Combining CRM, product, and store data for optimal product placement and inventory management
• Consolidating sensor data to help with manufacturing quality forecasting and factor analysis
The Impact: DataRobot-Arm Treasure machine learning models empower enterprises to better understand customers and therefore provide an enhanced customer experience. Through the adoption of artificial intelligence, businesses will be able to spend less time on repetitive, mundane tasks and more time on those that are business-critical and customer-facing.
Background: DataRobot’s customers span the globe, using the platform to rapidly build and deploy machine learning models and create advanced AI applications. The company offers a library of hundreds of open-source machine learning algorithms. Its mission statement: “By making data scientists more productive and enabling the democratization of data science, DataRobot helps organizations transform into AI-driven enterprises.”
The Buzz: “We’re very excited to work with Arm Treasure Data, a leader in the cloud-based data platform industry, to help businesses embrace the power of AI,” said Seann Gardiner, senior vice president of business development at DataRobot. “This collaboration, which originated from feedback from our customers, allows more companies to enjoy the benefits of automation in the construction of machine learning and AI for a myriad of use cases.”
“AI and machine learning are the backbone of Arm Treasure Data, which enables us to make data actionable at scale,” says Stephen Lee, senior director of business development at Arm Treasure. “Partnering with DataRobot gives us the opportunity to deliver leading-edge AI automation technology to our CDP customers while providing them with superior data insights.”
A joint customer, Intage Co. Ltd., uses both platforms to optimize its marketing activities.
“Creating a workflow based on a combination of advanced technologies is very challenging, and the collaboration between DataRobot and Arm Treasure Data makes it simple to automate highly complex business problems, including one-to-one customization of customer experience,” said Naoto Yamamoto, director of the advanced technology division at the R&D Business Group of Intage. “We’re pleased to be working with both DataRobot and Arm Treasure Data to unlock the true value from our datasets, which will significantly impact our bottom line.”