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HPE Cuts Servers, Storage Prices to Capture Market Share

April 8, 2019

The hardware vendor is cutting prices more than 5% on ship-ready ProLiant servers and storage products to stimulate sales, competition

HPE server sales grew more than 10% in the last quarter of 2018, but the vendor still fell behind Dell in overall market share. According to CRN, HPE is responding with aggressive server and storage price cuts to stimulate partner sales, capture SMB market share, and increase competitive pressure on rivals.