Channelnomics Original

Ease of Doing Business Pays Dividends in Channel Performance

April 10, 2019

New research by The 2112 Group shows partners spend three times more with easy-to-work-with vendors

The 2112 Group, a business strategy and research firm, and parent of Channelnomics, finds that ease of doing business in the channel has a profound impact on the amount and quality of business vendors can capture through indirect sales. Reducing channel program complexity and optimizing engagement and enablement processes and policies can help vendors increase partner wallet share by up to 30%, reduce cost to serve, and incentivize channel partners.