Cloud management vendor enhances channel program to make it more flexible and generous to partners
Aparavi believes the way to differentiate itself from competitors and win the loyalty of its partners is to take what it calls an already “partner-centric” channel program and make it “even more partner-friendly” by simplifying requirements, enhancing incentives, and making participation more flexible.
The Lowdown: Aparavi, which provides a platform for managing multi-cloud storage volumes, made several enhancements to its Advantage Partner Program to give its resellers, service providers, and referral partners more options and less hassle in using its services in their cloud practices. The intent, Aparavi says, is to stand out in the crowded market through a channel program that lives up to the promise of being “partners” with its resellers and service providers.
The Details: The Aparavi Advantage Partner Program enhancements include:
> The launch of a new referral program, in which referring partners earn a recurring commission payment for the lifetime of the customer engagement.
> Starter Packs that enable resellers to buy a small block of capacity with an annual commitment that provides them with a foundation for building a larger cloud storage business. Starter Packs begin with storage blocks as low as 10TB per year.
In the meantime, Aparavi will continue its existing program, which involves no fees, infrastructure costs, or revenue requirements for participation.
The Buzz: “As a channel-centric company, the success of our resale partners is key to our own success,” said Jon Calmes, vice president of business development at Aparavi. “As we continue to make enhancements to our product offerings, it’s equally important for us to ensure that we are offering partners a true advantage to offering the Aparavi Active Archive to help satisfy their customers’ growing volume of unstructured data. We believe this latest iteration of the Aparavi Advantage Partner Program offers a superior value unfound in the marketplace today.”
“A lot of vendors like to claim that they are our ‘partners’ but then set sales parameters that may not necessarily be the best way of selling for our organization,” said Jonathan Schwam, CEO of Core82. “Aparavi really does work with us to ensure that the entire process meets our needs and the needs of our customers. With the new flexible options and enhanced program features, in addition to a superior data management product, we feel confident that we’re in the best position possible to cover our customers’ needs now and into the future.”