New partner segments include network, Wi-Fi security, and MFA
WatchGuard Technologies is beefing up its partner program with a trio of new specializations leading to additional financial incentives aimed at increasing adoption of its network security and intelligence platform.
The Lowdown: The improvements to the WatchGuardONE partner program feature added specializations in network security, secure Wi-Fi, and multifactor authentication (MFA). Each specialization comes with its own knowledge-based requirements, including sales and technical training, company officials said.
The Details: Partners that can snag any one of the new specializations get full WatchGuardONE partner status. That status comes with financial incentives, as well as sales, marketing, and technical support, with no revenue thresholds or product minimums, officials said.
The Buzz: “WatchGuard’s continued portfolio expansion and technology innovation has helped us grow and expand our business opportunity by providing a comprehensive security solution to our customers,” said Lesleigh Watson, COO of WatchGuard partner BlackPoint IT Services. “Now, with the new WatchGuardONE specializations, we have flexibility in how our staff learns about WatchGuard’s entire cybersecurity platform through sales and technical training. Also, the specializations come with newly added incentives that drive profitability and business growth. This program expansion is a major step forward in our partnership with WatchGuard.”
“Partners don’t want to jump through hoops to reach lofty revenue thresholds or achieve vendor portfolio adoption criteria that don’t fit their customers’ needs – they just want to run their business efficiently,” said WatchGuard marketing executive Michelle Welch. “Whether they’re focused purely on network security, secure Wi-Fi, or MFA, partners that invest the time can easily capitalize on the same financial incentives and support as our largest partners, regardless of their size, business model, or revenue capabilities. We pride ourselves on continuing to make WatchGuardONE accessible to every partner, which in turn allows us to deliver the enterprise-grade security products and services that small and midsize customers need so desperately today.”