Microsoft opens online marketplace to select ISVs
Microsoft is giving independent software vendors that build applications for its productivity applications a new path to customers by extending access to its online marketplaces.
The Lowdown: At its annual Build conference, Microsoft announced that ISVs creating software that complement popular applications such as Office 365, Dynamics 365, and Power Platform can sell their offerings through the AppSource and Azure marketplaces. Additionally, Microsoft is opening its Co-Sell program for resellers that want to reach customers around the world.
The Details: Microsoft is extending and improving its marketplaces for partners in three ways.
>The Microsoft AppSource and Azure marketplaces will now support ISVs creating software as a service (SaaS) applications. Microsoft is reducing the transaction fees to 10 percent for SaaS partners participating in the Co-Sell program.
>Microsoft’s Co-Sell program will be open to ISVs that build applications on top of its popular suites, including Microsoft 365, Microsoft Dynamics 365, and the Microsoft Power Platform.
>Beginning July 1, Microsoft is opening its worldwide channel to distribute applications of ISVs participating in the AppSource and Azure Marketplace outlets.
The Impact: The Microsoft Co-Sell program, launched in 2017, now supports more than 3,000 ISVs by providing them with sales support from Microsoft’s global enterprise sales team. The Co-Sell program has generated more than $5 billion in revenue to partners since its inception.
Background: Microsoft is steadily expanding its value proposition from a software vendor to a platform for multiple vendors by providing access to build on top of its applications and cloud services. Additionally, Microsoft is becoming a reseller through its Co-Sell program by tasking its sales teams to sell and support the wares of its software and cloud partners.