Software automation vendor launches new partner program to expand go-to-market capacity, coverage
The term “robotic process automation” — or RPA — doesn’t necessarily roll off the tongue, and the channel certainly doesn’t lack in three-letter acronyms. Still, New York-based Kryon hopes to make its products and services in this emerging segment more prevalent in partners’ portfolios with the launch of a new channel program intended to meet the growing needs of software-based automation.
The Lowdown: The company says its new Kryon Partner Program will work with “exclusive” partners around the world to expand sales of its RPA products. RPA is a relatively new but growing software segment that leverages artificial intelligence and software robotics to automate tasks that augment and enhance human productivity. Kryon is looking to attract resellers, systems integrators, and referral and alliance partners to the program.
The Details: To facilitate its entry into the partnering world, Kryon hired channel veteran Jim O’Gara as vice president of global channels. O’Gara previous held sales, business development, and alliance positions at Apple, HP, Informix, AltaVista, and SugarCRM.
The Kryon program includes all the usual structures and features, including tiered incentives and benefits, training and marketing support, sales management and collaboration, and deal registration. Kryon is already working with a number of well-known partners, including PWC, Halperin Consulting Group, Integrify, Amdocs, Verint, and Microsoft.
The Buzz: “Under Jim’s leadership, Kryon will be recruiting partners who are committed to the digital transformation era, those who recognize the explosive growth and value of the RPA market, and want to work with a best-in-class solution provider like Kryon to drive new levels of enterprise automation to the market,” said Kryon’s CRO Richard French.