Regional data center service provider launches new channel program to expand U.S. footprint
DC BLOX is looking to expand its footprint and attract new rural business customers through a new channel program.
The Lowdown: Unlike other cloud computing and data center service providers that are trying to expand with broad go-to-market strategies, DC BLOX is taking aim at the underserved rural America market, particularly in the southeast U.S. region. The Atlanta-based company says the Southeast rural business market doesn’t have access to Tier 3 data centers, opening an opportunity for the company and its partners.
The Details: DC BLOX offers few details about the mechanics and benefits of its channel program. The company appointed Benny Middleton as director of partner channel sales; he’s charged with overseeing partner recruitment, program development, and indirect sales. DC BLOX says it wants to work with value-added resellers, managed service providers, and systems integrators that want to leverage a service opportunity in the southeastern United States.
The Buzz: “With our fourth data center opening soon in Birmingham, Alabama, DC BLOX continues to grow, and aligning with partners who know these markets and can provide complete infrastructure and management solutions to our shared customers is core to our regional strategy,” said DC BLOX CEO Jeff Uphues.