Enterprise customers can buy AT&T’s 4G LTE and LTE-M services through Amazon Web Services marketplace
Under a new agreement intended to expedite data connection sourcing, enterprise Internet of Things buyers will be able to get AT&T wireless services through the AWS marketplace.
The Lowdown: AT&T will offer self-service contracts that enable IoT buyers to get access to 4G LTE and LTE-M connection services via AWS. The data plans offer IoT users connectivity services that support everything from automotive telemetry and power meters to shipping-container tracking sensors and smart vending machines.
The Details: AT&T says it’s the first telecommunications carrier to offer data services via the AWS marketplace.
The Impact: The agreement is a harbinger of things to come in the IoT segment. AWS and other cloud providers have expanded their IoT practices, offering infrastructure, applications, and support resources for deploying and managing IoT devices. Adding easy-to-acquire data services through an online marketplace could expedite IoT rollouts. At the same time, data services sold via marketplaces could disrupt existing channels, such as sales through master agents and agents.
The Buzz: “We’re pleased to be the first carrier to enable IoT data plans on AWS’ marketplace,” said Emily Soelberg, vice president of IoT Solutions at AT&T. “Our mission is to make IoT easy. Businesses who use AWS cloud solutions now have a streamlined way to add IoT connectivity and experience the productivity, insights, and cost savings that it can bring.”