North America sales to go 100-percent through partners
Arctic Wolf Networks, a Sunnyvale, California-based provider of SOC-as-a-service, is taking a 100-percent channel approach to sales in the U.S. and Canada, company officials announced last week.
The Lowdown: In support of the all-in channel transition, Arctic Wolf is growing its channel team and rolling out new enablement features, including the development of a new partner portal, with access to go-to-market demand support, on-demand training, and formal deal registration and opportunity management.
The Details: The move gives partners exclusive access to sales of a popular outsourced security platform at a time when the cybersecurity managed detection and response (MDR) and vulnerability assessment markets are on the rise.
Arctic Wolf’s portfolio includes MDR and risk-based vulnerability assessment services with support for both on-premises infrastructure and cloud environments. Arctic Wolf also provides a Concierge Security Team (CST) that that can serve as a trusted security advisor and an extension of a customer’s internal team.
The Buzz: “Our channel strategy has always been at the core of our go-to-market vision,” said Nick Schneider, chief revenue officer of Arctic Wolf. “Moving our go-to-market strategy to 100-percent channel will help Arctic Wolf capitalize on the rapidly growing cybersecurity market for MDR and vulnerability assessment, while enabling our channel partners to become a true extension of our team and our team an extension of theirs.
“We have always operated as a channel-first organization, and this significant step demonstrates our dedication to that mentality and approach,” Schneider added.