Podcast: Evolving Value of Distribution
POD2112: Ingram Micro’s Paul Bay on the Evolving Value of Distribution
If vendors are the suppliers of technology goods and services, and partners are the feet on the street, then distribution is the backbone of the entire go-to-market value chain. Traditionally, distribution served a valuable role in providing the warehousing and logistics that simplified inventory management for vendors and provided easy access to products for solution providers. But distributors are doing much more than that these days, investing heavily in evolving their capabilities to become influencers and catalysts of the end-customer experience. Through investments in cloud computing, technical support, and professional services, distributors are anticipating market needs and helping vendors and partners develop new solutions and ply new routes to market. Paul Bay, executive vice president and group president of the Americas at Ingram Micro, joins POD2112 to discuss how distributors are evolving their value proposition and the role they’ll play in future go-to-market strategies.
Executive Vice President and Group President of the Americas, Ingram Micro
CEO & Chief Analyst, The 2112 Group