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Intel Said to Consider Price Cuts on PC Chips

June 25, 2019

Slashing prices on processors seen as a means to stunt rival AMD’s growth and could trickle down to channel partners

Intel has no shortages of challenges, and the latest is the expanding strength of longtime rival, AMD. The chipmaker, which is still weathering a disastrous 2018 processor production shortfall, is reportedly considering lowering prices on some of its desktop and notebook processor units in a bid to stem the market share expansion of AMD.