IoT America launches first soil tracking managed service for rural agriculture and urban horticulture
IoT America, a provider of Internet of Things solutions, is looking to tell the market whether the grass is always greener on the other side of the fence with the first managed service for tracking soil moisture and temperatures.
The Lowdown: Water consumption and crop cultivation yields are two of the biggest problems in agriculture. Crops require a tremendous volume of water, and consumption increases during dry and hot months. The IoT America service will provide users with detailed information about soil moisture and temperature requirements gathered through wireless IoT sensors. The data will help farmers and land managers access highly accurate information about their soil health and water needs.
The Details: While IoT America bills the managed services as a rural and agriculture offering, the applicability is widespread and includes urban areas. IoT America sees use cases in multiple verticals, including agriculture, oil and gas, transportation, health care, education, sports, and the public sector. The first target customers include any organizations or land managers that require data on soil conditions, including farmers, horticulturalists, college campuses, golf courses, public parks, and vineyards.
The Impact: Crop cultivation and management of green spaces is water-intensive. Irrigation systems and water management is vastly more efficient than it was 50 years ago, but still poses waste challenges. Additionally, many agricultural regions and urban areas source water from aquifers that are under stress from high water demands. Soil management is one piece of the conservation equation that could help maintain health crops, increase farm yields, and save water. IoT America says improved soil analytics can help reduce water consumption by as much as 30%.
“We are passionate in addressing the connectivity and technology needs of those living and working in rural communities,” said Pete DeNagy, president of IoT America. “As a managed service provider, IoT America brings the relationships, experience, and know-how for our clients to easily leverage the incredible benefits of IoT. These services enable precision agriculture and other innovative solutions that deliver a rapid return on investment, improve operations, and conserve valuable resources.”
“By leveraging our suite of soil managed services and becoming a true partner to our clients, our proven technology allows them to concentrate on what matters most to their business,” said Peter Lai, director of solutions for IoT America. “IoT America’s Soil Monitoring Managed Services is yet another example of how we are bringing solutions to our customers that address critical issues with proven technology.”
Channelnomics Point of View: For much of the past 15 years, IT managed services was about managing the technology that companies and people use in their operations. Increasingly, though, managed services are shifting toward managing operational processes and facilitating better outcomes. IoT America’s soil managed services is an example of how managed services is becoming more about operational outcomes than the underlying technology devices.