Changes focus on simplicity, partner profitability
Backup and data protection vendor Commvault today unveiled a spate of significant improvements to its partner program that promise to to make the company easier and more profitable to do business with for solution providers and distributors alike.
The Lowdown: Under the new channel guidelines, Commvault partners will now have access to more rebates at higher percentages, a more lucrative and flexible year-end bonus program, additional business development fund investments, and improved deal registration benefits, said company officials.
The Details: A typical Commvault MarketBuilder partner can now earn an average 2.5 times payout increase year-over-year, officials claim. A typical distribution partner that helps secure new customer business and achieve repeat business or multiple transactions can earn an average 1.65 times payout increase in the same period.
In addition to the new financial incentives, Commvault is also working to improve partner experience with easier access to training, sales enablement, marketing materials, and real-time support. The vendor has also added program tier progression and simplified quoting.
The Impact: Commvalut’s new Partner Advantage program will ultimately offer four partner tracks: Distributor, Solution Provider, Global Systems Integrator and Alliances, and Service Provider. The enhancements announced today center on Commvault’s distributor and solution provider partners and are available now. Enhancements to Commvault’s Global Systems Integrator and Alliances and Service Provider tracks will be unveiled later this year, the company said.
The Buzz: “We’ve listened to our partners and customers and built a stronger foundation for the mutual success of Commvault and its worldwide partner network based directly on their feedback,” said Riccardo Di Blasio, Commvault CRO. “The key objective for us is to make it easier and more beneficial for partners to do business with Commvault. We’re committed to our partner-first strategy, and this program represents the simplest, most transparent, and financially rewarding partner program in Commvault’s history.”
“These program enhancements represent a mutually beneficial step forward for our longstanding partnership with Commvault and the solution provider community,” said Ben Klay, vice president of sales for Arrow Electronics’ Enterprise Computing Solutions Business. “Commvault’s program hits the mark in important areas and will help us better address the growing customer challenges of data protection, recovery, and management.”
“It’s clear that Commvault has fully embraced a partner-first mindset. As one of Commvault’s top partners and one of the largest VARs in North America, Sirius is excited to see them once again making huge investments in enabling its global partner ecosystem,” said Deborah Bannworth, senior vice president of sales and alliances at Sirius Computer Solutions. “In a highly competitive marketplace, it’s critical that our partners evolve and align with us in order to drive new opportunities. Commvault listens to its partners, and its new program reflects their commitment to working with us to help customers get the most out of their data.”