Channelnomics Original

Starbucks Backs Customer Experience Start-Up

July 23, 2019

Coffee chain funds Brightloom to develop new end-to-end customer experience platform for restaurant industry

If you have a superior experience while out for an evening meal or grabbing a morning cup of coffee, you may have Starbucks to thank for it. The coffee giant is caffeinating Brightloom, a start-up based in San Francisco and Seattle, to develop a new customer experience platform for the restaurant industry.