Veeam veteran Brian Helwig will lead repositioned cloud backup vendor
A new brand and leadership are the order of the day at CloudBerry Lab, which is now operating under the moniker of MSP360 and the leadership of CEO Brian Helwig. The cloud-based backup company, which supports customers through managed service providers (MSPs), believes the changes are a means of continued growth.
The Lowdown: MSP360, a Delaware-based technology company, unveiled the new branding concurrent with the appointment of Helwig, an industry veteran with more than 20 years of experience in start-up and channel management. Helwig is a former Veeam executive who has also served in C-level positions at Netwrix and in senior leadership roles at Sterling Commerce and XO Communications.
The Details: As a company that facilitates data backup to multiple cloud services – including Amazon Web Services (AWS), Microsoft Azure, Google Cloud, Wasabi, and BackBlaze B2 – MSP360 believes the new branding reflects its commitment to working with MSPs to support customers in protecting data while reducing costs. Consequently, MSP360 asserts that its model is profitable for partners that provide backup as a service.
The Impact: MSP360 claims to have more than 8,000 MSP partners worldwide. While MSP360 asserts itself as the top provider of cloud-based or multicloud-based backup services, it’s among a crowded field of backup software and service providers that includes Barracuda Networks, Datto, Kaseya, StorageCraft, and Veritas – to name a few. The rebranding will likely have little impact on the company’s growth trajectory, but new leadership could help propel the company toward future expansion and growth.
The Buzz: “We are 100% focused on the success of MSPs,” said Helwig. “We will continue to offer solutions that meet the needs – and exceed the expectations – of our managed service providers worldwide, maintaining our growth by expanding our solutions to allow new and growing MSPs to establish a foothold in the market.”