Special Edition Podcast: Evolving Channels in the Digital Age

09 Jul 2019

Special Edition Podcast: Evolving Channels in the Digital Age

POD2112: Evolving Channels in the Digital Age

Channel chiefs know they have to adapt or die in a technology market undergoing rapid and continuous change. Vendors are taking different approaches to channel transformation, but all have common characteristics that involve data analytics, cultural evolution, innovative compensation models, and new partner types and models. At the annual Channel Focus North America, the premier channel executive event produced by Baptie & Co., 2112 CEO and POD2112 host Larry Walsh moderated a panel on channel transformation in the digital transformation age. The panel featured four seasoned channel leaders who brought different perspectives to the channel transformation challenge. This special edition of POD2112 features highlights of the discussion with Alyssa Fitzpatrick of Microsoft, Nick Tidd of Poly, Darren Bibby of DocuSign, and Chris Jones of AT&T.

Alyssa Fitzpatrick
General Manager of Worldwide Partner Sales, Microsoft

Nick Tidd
Vice President of Global Channel Sales, Poly

Darren Bibby
Vice President of Partner Strategy and Programs, DocuSign

Chris Jones
Assistant Vice President of Channel Sales, AT&T Partner Solutions

Larry Walsh
CEO & Chief Analyst, The 2112 Group

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

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Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

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That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

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Special Edition Podcast: Evolving Channels in the Digital Age

Special Edition Podcast: Evolving Channels in the Digital Age

Subscribe Today!

Tags:

Shifting Economic Conditions Prompt Channel Chiefs to Adjust Partner Strategies

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

Special Edition Podcast: Evolving Channels in the Digital Age

Special Edition Podcast: Evolving Channels in the Digital Age

Subscribe Today!

Tags:

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More