Collaboration between will make multi-screen mobile and desktop computing experiences more seamless
At Samsung’s Unpacked, for the launch of the new Galaxy Note10 smartphone series, the big surprise wasn’t a shock, but it still drew a strong reaction. Microsoft CEO Satya Nadella took the stage to confirm that the two companies are collaborating more on mobile technologies and user experiences. Under the partnership, Microsoft will make more of its applications available natively on Samsung’s Android-powered devices, starting with the Note10.
The Lowdown: Touting “Open Collaboration” as a means of powering next-generation innovation, both Samsung CEO DJ Koh and Nadella said harnessing the benefits that come with 5G wireless networks, cloud computing, and artificial intelligence requires strong partnerships to develop solutions that make technology work better in work and personal use cases.
The Details: The focal point of the Samsung-Microsoft collaboration is the Note10, the latest flagship smartphone product from the South Korea company. From a hardware perspective, the Note10 doesn’t include many innovations. The new generation includes two sizes – 6.3-inch and 6.8-inch – as well as 4G/LTE and 5G versions. The S Pen stylus has greater functionality, acting as a remote for various functions such as video control, picture taking, and application management. And Samsung released a new version of Dex, the technology that turns its mobile devices into desktop computers; the latest iteration allows users to seamlessly mirror their smartphones on their desktop and notebook computers.
At the event, Microsoft announced the deeper integration of its Office and OneDrive applications, giving Samsung users a better experience when using common productivity applications. Through the integration, Microsoft is making it easier for Samsung smartphone users to create content and communicate across the Windows and Android platforms. Microsoft also wrote its applications to leverage the S Pen, making it so the stylus can manipulate application functions for easier access to information.
The Samsung Galaxy Note10 and Note10+ go on sale in two weeks via the Samsung and Microsoft marketplaces, and through major carriers. The 5G version will launch exclusively with Verizon in late August, and later through other major carriers.
The Impact: The net result of this collaboration may seem consumer-oriented but will have tremendous value to Microsoft and Samsung B2B reseller partners, integrators, and, especially, independent software vendors (ISVs), as it will open more opportunity for business applications on mobile devices.
Background: The Samsung-Microsoft collaboration is part of Microsoft’s ongoing transformation from a Windows-centric company to one that openly works with partners and competitors to put its applications on any device regardless of platform. In addition, Microsoft reselling the Galaxy Note10 shows the ambition of the company’s co-selling program to expand its portfolio to include non-Microsoft-centric products.
Samsung is still recovering from its disastrous launch of the Galaxy Fold, the first folding smartphone. Launched six months ago, the Fold promised a large unfolding screen to revolutionize mobile experiences. Samsung quickly pulled the device before it hit the market after reviewers found its screen easily broke. Some industry watchers thought Samsung might relaunch the Fold alongside the Note10, but the company made no mention of the device.
The Buzz: “From the very beginning, the Galaxy Note has stood for the best-of-the-best technologies and features. The Galaxy Note10 re-imagines this promise for the modern Note fan who uses their smartphone to take their productivity and creativity to the next level, and who effortlessly flows between ideas and endeavors at a moment’s notice,” said Koh, president and CEO of the IT & Mobile Communications Division at Samsung Electronics. “Every element of Galaxy Note10 was designed to help users achieve more. Whether they’re finishing a big project for work, capturing and editing a video, or playing their favorite mobile game, the Galaxy Note10 will help them do it faster and better.”
“Microsoft and Samsung share a long history of innovation and collaboration, and today’s announcements mark the next stage in our partnership,” said Nadella. “Our ambition is to help people be more productive on any device, anywhere – and the combination of our intelligent experiences with Samsung’s powerful, new devices makes this a reality.”