Company will lean on channel to expand reach of its container and Kubernetes management solutions
Container and Kubernetes management solutions company Rancher Labs this week unveiled its new Platinum Partner Program and introduced five charter members as it looks to capitalize on a key segment in the larger digital transformation push among enterprises.
The Lowdown: Rancher Lab officials see the expansion of the company’s partner program as a key step in expanding the reach of its solutions, particularly given the rapid growth the vendor has seen in recent months. In July, the company announced 161% year-over-year revenue growth and a 52% increase in the number of customers since the beginning of 2019.
The Details: The introduction of the Platinum Program now gives Rancher four types of partners, adding to the consultants, resellers, and MSPs that the company was working with already. The charter members of the Platinum program are BoxBoat Technologies, CloudOps, Redapt, Root Level Technology, and RoundTower.
All five have broad expertise with Kubernetes and have completed a number of consulting engagements with Rancher customers over the past 12 months. To be part of the Platinum Program, partners must have at least two certified technical champions who have completed Rancher’s certification program and must co-host five hands-on Rancher Rodeo training classes every year. In addition, the program offers partners lead- and opportunity-sharing programs, joint marketing money, and co-branded content.
Background: The new partner program was only the latest move for Rancher in recent weeks. Late last month, the company announced Peter Smails as vice president of marketing after roles with small vendors Imanis Data and Datos IO and with larger companies Dell EMC and Hitachi Data Systems. In the first half of the year, Rancher saw downloads of its software jump 57%, surpassing 100 million downloads.
The Buzz: “The market opportunity for container management software is enormous,” said Sheng Liang, co-founder and CEO of Rancher Labs. “The Platinum Partner Program helps us expand our enterprise reach while creating new opportunities for our partners to help customers successfully run Kubernetes everywhere.”
“Rancher is a key partner for us because their solutions greatly simplify Kubernetes management,” said Tim Hohman, CEO at BoxBoat. “Rancher creates new revenue opportunities for us as we enable our customers with cloud-native DevSecOps solutions to address their Kubernetes management challenges.”
“As a Kubernetes Certified Service Provider (KCSP) and Kubernetes Training Partner (KTP), CloudOps is in a unique position to help customers own their destiny in the clouds with open-source solutions,” said Marc Paré, chief commercial officer at CloudOps. “We’re excited to continue helping customers build and operate cloud-native platforms with Rancher and other open-source solutions.”
Channelnomics Point of View: Enterprises are scrambling to modernize their businesses to make their way in an increasingly multicloud world. Containers and Kubernetes are key tools for this digital transformation, not only to modernize traditional applications but also to build cloud-native applications that leverage technologies like microservices. Channel partners have a huge opportunity in helping enterprises navigate their way through the process.