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HP Reorgs Go-To-Market Strategy, Operations

August 28, 2019

New structure establishes company’s first chief commercial officer and creates 10 new sales regions

PC and printer company HP Inc. announced sweeping new organizational and go-to-market changes that will coincide with the installment of a new CEO in November. The reorganization will break down the existing three regions around the world into smaller market geographies with the intent of creating greater consistency in sales strategies and operations with partners.