Podcast: Effective Business Strategy

POD2112: Bechtle’s Thomas Jensen on Effective Business Strategy

While it’s something that’s often talked about – and considered a necessity in business – strategy is largely misunderstood and misapplied. An effective strategy is a combination of vision, objectives, and direction that sets the course and tempo of a business. Through strategy, businesses have a focus that drives their day-to-day operations and clarifies decision-making. Creating an effective business strategy, though, isn’t easy. Managers can get distracted by legacy interests and short-term incentives. Strategy, when done right, can ensure businesses remain properly oriented toward goals and prepared for near- and long-term market conditions. Thomas Jensen, executive vice president of German systems integrator Bechtle and a veteran strategist for Hewlett-Packard and Maersk, joins Pod2112 to share what it takes to understand, build, and execute an effective business strategy.

Thomas Jensen

Executive Vice President, Bechtle


Larry Walsh
CEO & Chief Analyst, The 2112 Group


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