The addition of the augmented reality device is part of the distributor’s push into the Internet of Things market
Ingram Micro is looking beyond the consumer games associated with virtual and augmented reality devices. The distributor will start selling and supporting Microsoft’s HoloLens 2 devices as part of its push into the Internet of Things market and the enablement of next-generation enterprise solutions.
The Lowdown: Microsoft is authorizing Ingram Micro to resell HoloLen 2, a device worn on the users head that projects a digital computing interface in front of the eyes without completely obscuring the real-world view. Manufacturers and service providers are already using the device to augment the dissemination of information to technicians and support workers to improve the quality and expedite the outcomes of their work.
The Details: Under the distribution agreement, Ingram will sell HoloLens 2 worldwide but start with a focus on the North America and European markets. Ingram envisions using HoloLens 2 and augmented reality technology to enhance its existing IoT offerings, as well as extending the capabilities of complementary technologies such as artificial intelligence and Big Data.
The Impact: Augmented reality technology has tremendous potential in IoT design, implementation and support services. Additionally, augmented reality has numerous current and emerging vertical use cases, including health care, civil engineering, mechanical engineering, and oil and gas exploration.
“It’s an exciting time of innovation, collaboration and change across the IT industry – especially when it comes to IoT and immersive technologies where the business applications are growing exponentially,” says Mike Zilis, executive vice president and group president, Ingram Micro. “We’re seeing a growing demand for mixed reality and IoT in a variety of vertical markets across the globe. Microsoft’s HoloLens 2 brings vast business opportunities to the IT channel which will be supported as part of our global practice and our broader IoT go-to-market with our channel partners worldwide.”
“Ingram Micro’s integrated IoT and mixed reality strategy is aligned with Microsoft’s vision of intelligent edge and intelligent cloud computing, and will help us jointly enable businesses across the globe to work smarter using and learning from the experience HoloLens delivers,” says Matt Fleckenstein, Head of Mixed Reality Marketing at Microsoft. “Microsoft is pleased to expand our relationship with Ingram Micro and work across the organization to bring HoloLens 2 to the global channel.”