Wants MSPs to adopt its cloud-based Cyber Platform
Backup and disaster recovery software maker Acronis is investing $10 million in its service provider program, leveraging some of the $147 million raised in a recent investment round that was announced last month.
The Lowdown: Acronis also is planning to launch a program in the fourth quarter aimed at encouraging traditional resellers to become MSPs.
The Details: Acronis is using the money raised in the investment round partly to develop such products as the cloud-based Acronis Cyber Platform, which partners can leverage to create customized cybersecurity solutions for customers.
The company, which has dual headquarters in Switzerland and Singapore, is rolling out incentives to entice cloud service providers to adopt its cybersecurity platform. MSPs that sign up for a cloud service provider contract during the Acronis Cyber Summit in Miami starting Oct. 13 will get six months of free usage. Providers that sign up to be a partner between Oct. 7 and the end of the year will get three free months.
To encourage resellers to become MSPs, Acronis will educate them on the benefits, which officials said includes acquiring new customers, reducing churn, and increasing revenue.
The Impact: Acronis also is using the $147 million to grow its engineering capabilities, acquire technologies, and hire staff to accelerate the development of a number of cybersecurity products, including its cyberthreat protection solutions and Acronis Cyber Platform for third parties. Other products include its cyberinfrastructure for running cyberprotection solutions and storage products, its cyberarchitecture for data privacy and management, and the Acronis Cyber Cloud for service providers and IT companies.
Background: Acronis, which has more than 5 million customers, has worked over the past year to build up its cybersecurity capabilities and push its message through events like the upcoming summit. The company launched its cyberprotection services portfolio in August, updated its hyperconverged edge-focused Acronis Cyber Infrastructure in July, and added more cybersecurity capabilities to its backup offerings in April.
The Buzz: “The Acronis network has over 5,800 active service providers who are building and growing their business with Acronis’ cyberprotection solutions. In the U.S. alone, there are over 4,400 traditional software resellers transacting with Acronis who expressed an interest in adopting the service provider business model to increase their recurrent revenue, acquire new customers, and decrease customer churn,” said Serguei Beloussov, founder and CEO of Acronis. “With the launch of this new incentive program, we are giving traditional resellers an opportunity to grow with us and build a profitable business as service providers, as well as offering MSPs the option to jump-start their cyberprotection business with Acronis.”