Tools and services help customers generate new ideas and products
Accenture is turning its acquisitive eye to helping organizations come up with new ideas, products, and services with the purchase of Happen.
The Lowdown: The global systems integrator, continuing its year-long buying spree, this month announced it’s buying Happen, a consultancy based in London whose methods, frameworks, and digital tools leverage analytics and other capabilities to enable customers to drive innovation and their businesses.
The Details: The 12-year-old Happen, which also has offices in the Netherlands (Amsterdam) and the United States (New Jersey), sells a range of products and services, including its StarMaker Big Data analytics tool, FIRE innovation method, Asset-Out service for finding new products that can be built with a company’s existing factories, and Vision-Led for outlining the future needs of a particular market.
With its product and service portfolio, the company aims to help businesses track and measure consumer needs in a scalable way. Happen has focused on a number of verticals, including consumer goods, food and beverage, retail, and life sciences.
Happen’s employees will become part of the innovation practice within Accenture Industry X.0 business, which uses digital technology to help customers improve their products and services to enhance efficiencies and operations.
Background: Accenture this year set aside $1.5 billion for acquisitions to build its capabilities in such areas as the Internet of Things (IoT), Big Data, wireless, and the cloud. Some of the acquisitions have been aimed at expanding its Industry X.0 business, including Pragsis Bidoop in September and ?What If! in March.
The Buzz: “Bringing data-driven intelligence to clients’ decision-making, Happen helps companies tailor innovative products, services, and experiences to create customer-centric businesses,” said Eric Schaeffer, a senior managing director at Accenture who leads its Products Industry X.0 practice and Supply Chain and Operations consulting practice. “The acquisition further enhances the analytics, design, and engineering capabilities we use to help clients deliver relevance at scale to a marketplace of millions of individuals.”
“Joining Accenture will enable us to scale our offerings and capabilities and deliver our services to an even greater range of clients,” said Mark Cowan, co-founder of Happen. “We’re excited to become part of one of the world’s truly great companies.”
“The acquisition of Happen underscores our commitment to innovation,” said Matt Prebble, a managing director and head of Accenture’s Products practice in the U.K. and Ireland. “We continue to invest in the U.K. and Europe to grow our talent, creating new opportunities to work on transformative and disruptive projects and to help our clients apply the latest digital technologies to drive their product innovation and growth agendas.”