Grabs consulting firm and data marketing company
Accenture turned to France for its latest acquisitions, buying consulting firm Silveo and completing the purchase of data marketing company Sutter Mills.
The Lowdown: With the deals, the global systems integrator has bought about 20 companies this year as part of a $1.5 billion acquisition plan to bolster its capabilities in a range of areas.
The Details: Silveo, an SAP partner that was founded in 2014, will become part of Accenture’s Industry X.0 unit, which was created to help companies better leverage digital technologies, to develop ways to better design and manufacture their products, and to improve how they manage their industrial operations.
Accenture wants to leverage the company, which is headquartered in Neuilly-sur-Seine in France and sells solutions based on software from SAP and Dassault Systèmes, to help customers that want to more quickly improve their manufacturing and supply chain processes, which is important at a time when organizations want more personalized products and services. Silveo solutions help organizations more quickly respond to changing demands.
With Paris-based Sutter Mills, Accenture will grow its capabilities in data-driven marketing strategy and advertising, and in marketing technology. Sutter Mills employees will become part of Accenture’s Interactive division. Accenture last month announced its intention to buy Sutter Mills.
Accenture did not disclose financial details of either deal.
Background: Accenture launched its M&A strategy in January, with the goal of expanding its capabilities in such areas as the Internet of Things (IoT), Big Data, wireless, and the cloud. The company this year also bought Cirruseo, a Google Cloud service provider based in France.
The Buzz: “Silveo would add valuable expertise to Accenture that would immediately reinforce our service offering and nurture our organic growth,” said Olivier Girard, country managing director of Accenture in France and Benelux. “Their team would strengthen our ability to help clients use digital innovations to efficiently manufacture and supply products that fit the quickly evolving needs of their customers.”
“Silveo’s expertise would enable us to better help clients benefit from digital technologies in industrial production,” said Flavien Parrel, managing director for Accenture Industry X.0 in France and Benelux. “For instance, clients would be able to implement ‘digital twins’ of their factories. With these digital models, they can simulate changes to the factories without actually touching them. It can make the production process much more flexible and efficient.”
“We are passionate about helping companies make manufacturing and supply chains more flexible, automated, and driven by insights from data,” Silveo founders Marc-Antoine Peuch, Romain Durando, Laurent Autebert, and Karim Ait El Mouden said in a joint statement. “Becoming part of Accenture Industry X.0 would be a fantastic opportunity for our team to bring their skills to more clients and larger projects.”