SaaS company also to leverage Microsoft Teams for collaboration
Salesforce.com will use Microsoft Azure as the public cloud provider for its Salesforce Marketing Cloud in a move that expands the partnership between the rival enterprise software makers.
The Lowdown: At the same time, the Software-as-a-Service (SaaS) vendor will look to integrate its Sales Cloud and Service Cloud with the Microsoft Teams unified communication and collaboration (UCC) platform.
The Details: Moving the Salesforce Marketing Cloud to Azure will enable the company to better scale the solution as demand increases and take advantage of the reach of Azure, which is used by more than 95% of Fortune 500 companies. It will be a boon for customers, which will be able to more quickly onboard into the cloud environment and expand faster worldwide. The global nature of Azure also will help organizations better comply with local data security and storage regulations.
The tighter integration between Salesforce’s sales and service clouds and Azure is designed to extend the collaboration capabilities available to its customers. The integration will enable sales and service cloud users to search, view, and share Salesforce records and data directly within Teams. The integration will be available in late 2020.
The Impact: The rapid enterprise adoption of hybrid cloud and multicloud strategies is forcing former rivals to work more cooperatively in the cloud. Under CEO Satya Nadella, Microsoft has been more aggressive in building cloud partnerships, including with IBM and Red Hat. In June, Microsoft and Oracle announced a high-profile cloud partnership and earlier this month unveiled Azure Arc, which will enable organizations to run Azure management tools and data services in their own data centers and on rival cloud infrastructures, including those from Amazon Web Services (AWS) and Google Cloud.
Background: Azure is still a distant second to AWS in the public cloud market, but it’s looking to enterprises to help close the gap. At the same time, Microsoft recently was awarded the Department of Defense’s highly contested $10 billion JEDI cloud contract, though AWS says it will protest the award of the project to its cloud rival.
The Buzz: “At Salesforce, we’re relentlessly focused on driving trust and success for our customers,” Salesforce co-CEOs Marc Benioff and Keith Block said in a joint statement. “We’re excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.”
“In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms,” Nadella said. “By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of Microsoft Cloud to better serve customers.”
“Marriott has more than 7,200 properties spanning 134 countries and territories, so driving efficiency and collaboration is critical,” said Brian King, global office of digital, distribution, revenue strategy, and global sales for Marriott International. “The combination of Salesforce and Microsoft enables our teams to work better together to enhance the guest experience at every touchpoint.”
“With 400 brands and teams in 190 countries, we’re always looking for ways to scale more efficiently and strengthen collaboration,” said Jane Moran, chief technology advisor at Unilever. “The powerful combination of Salesforce and Microsoft enables us to be more productive and connect with each other and our customers like never before.”