Company sells a file storage system for AI, machine learning workloads
WekaIO, a 3-year-old company that sells a shared and parallel storage file system for enterprises running data-intensive workloads like artificial intelligence (AI), machine learning, and high-performance computing (HPC), is now launching a partner program.
The Lowdown: The recently announced channel program is designed to give partners greater access to the company’s Weka File System (WekaFS), which is optimized for the NVMe protocol for accelerating flash workloads and that drives performance at scale and at a lower cost than competitors.
The Details: The WekaIO Innovation Network (WIN) partner program includes:
> Tiering: There are four tiers– Innovator, Leader, Accelerator, and Catalyst – that offer partners training, deal registration, and the ability to grow their capabilities in such areas as AI and machine learning.
> Co-marketing: This includes resources – including market development funds (MDFs) – for partners to run joint marketing events and drive demand for WekaIO products.
> Technical support: WekaIO is making its technical support team available to partners.
> Online partner portal: The new portal includes sales tools, training, ready-to-run campaigns, and deal registration.
Background: WekaIO, which launched in 2016, generated $31.7 million in Series C funding in May from such investors as Hewlett Packard Enterprise, Nvidia, Mellanox (which is being bought by Nvidia for $6.9 billion), and Seagate. In total, the company has raised $66.7 million since it launched. According to Charla Bunton-Johnson, global director of partner and field marketing for WekaIO, the company is “100% channel-focused.”
The company counts Amazon Web Services (AWS), Advanced HPC, Dell EMC, Entisys 360, and Cirrascale among its reseller partners.
The Buzz: “Rapid advancements in application and compute technology have given rise to AI, machine learning, and other high-performance workloads becoming mainstream,” said Andrew Perry, vice president of OEM sales at WekaIO. “WekaIO has built key relationships with OEM and channel partners that offer a differentiator in scale-out solutions. WekaIO has been most successful in areas that push beyond the limits of traditional or legacy solutions—opening new lines of revenue for partners.”
“In today’s digital economy, data is highly valued because of its role in powering AI and machine learning solutions,” said William Wu, vice president of product marketing and management at partner Penguin Computing. “With Frostbyte Storage powered by WekaFS, Penguin Computing has successfully deployed petabyte-scale storage components attached to current offerings in HPC, AI/ML, and converged HPC and AI solutions.”
“WekaIO delivers a product that really stands alone in its performance and ROI to customers. As a WIN Leader partner, we have seen immediate sales engagements and collaboration with the WekaIO channel and field sales team,” said Al Chien, president of Dasher Technologies.
“We applaud WekaIO’s WIN program – a straightforward program that accelerates time to market for partners and helps them create deeper conversations with customers on AI,” said Kevin Rhone, senior partner consultant at Enterprise Strategy Group. “ESG has evaluated the WekaIO software and determined that it delivers high performance at any scale, with operational simplicity and flexible deployment models, which helps partners maximize revenue while providing customer value.”
“The future is bright for WIN,” said Mat Gruen, senior director of channel sales at WekaIO. “Soon, we will have competencies for AI, machine learning, HPC, and analytics. We will also be announcing reference architectures and solutions for increased selling success while also profiling specializations in verticals to align go-to-market strategies.”