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2112 Blueprint for Cloud Business Planning

startpoint Welcome to 2112 Blueprint for Cloud Business Planning. This tool will provide you with guidance on building an effective and productive business plan for developing a viable cloud computing practice. Through a series of questions and aided responses, the tool will collect information and pull together a plan to help you shape your business for the cloud computing era.

The first step is to complete this questionnaire. By providing us with accurate information about your business, you’ll allow 2112 Blueprint to make better recommendations for achieving higher returns from your business investments and cloud transformation.

After you complete the questionnaire, 2112 Blueprint will provide a customized, downloadable report you can use to improve and maximize the value of your business plan. Also, 2112 Blueprint will point you to helpful resources for executing your business plan.

2112 Blueprint is about helping you. Now let’s get started.

Company name

What is your Ingram Micro Account number (if applicable)?

Your name

Your title

Company headquarters: city, state/province, country

Your company Email (no Yahoo, Gmail, Outlook or other public service)

Year your company was founded

What was your company's 2019 gross revenue (total income before expenses)?

Approximately how many full-time employees does your company have?

Continue

Section I: Management Structure

In 100 words or less, what is your company's mission or value statement? A mission or value statement is what defines your business role relative to your customers and target market.

Which of the positions does your company have or plan on having as part of its management team?

	Existing Positions	Planned Positions	Not Applicable
Chief executive officer
Chief revenue officer/head of sales
Chief marketing officer/head of marketing
Chief financial officer/head of finance
Chief operating officer/head of operations
Product manager
Head of professional services
Head of managed services
Head of research and development
VP/head of human resources
Head of vendor relationships
Head of partnerships
Head of customer service
Head of customer support/experience
Head of training

Which of the following metrics does your company use to measure company performance? (Please check all that apply)

Revenue relative to quarterly/annual goals

Revenue relative to quarter over quarter growth

Revenue relative to same quarter year-over-year comparison

Profitability

Expense/spending management

Compliance with service-level agreement (SLA)

Marketing activities underway/complete

New accounts added

Account retention rates

New products added

Number of trained technicians/technical staff

Number of trained salespeople

Customer satisfaction

Net promoter score (NPS)

Other (please specify)

Back Continue

Section II: Products & Services

What products does your company CURRENTLY OFFER, PLAN TO OFFER AND plan to DE-EMPHASIZE and/or DISCONTINUE?

	Currently Offering	Plan to Offer	Plan to De-Emphasize/Discontinue
Artificial intelligence/machine learning
Backup and recovery (BCDR)
Big data
Blockchain
Business intelligence
Business productivity
Business management (CRM/ERP)
Collaboration applications
Compliance/GRC
Containers
CRM
Data centers
Edge/fog computing
Endpoints/PCs
Hyperconvergence
Internet of things (IoT)
Mobility
Networking
Printers and peripherals
Processors/semiconductors
Servers
Storage
Telephony/VoIP
Unified communications (UCaaS)
Virtualization
Wireless networking
Other

What managed and cloud services does your company CURRENTLY OFFER, PLAN TO OFFER AND DE-EMPHASIZE and/or plan to DISCONTINUE?

	Currently Offering	Plan to Offer	Plan to De-Emphasize/Discontinue
Business processes as a service
Cloud services management
Cloud-based backup
Endpoint management
Everything as a service
Infrastructure as a service
IoT as a service
Managed print services
Network management
Platforms as a service
Software as a service
Storage management
Unified communications
Voice/data services

Back Continue

Would you like to participate in a special set of questions specifically for Microsoft partners?

Which of the following Microsoft competencies does your company have? Select all that apply

	Gold	Silver
Apps and Infrastructure
Business Applications
Data and AI
Modern Workplace
Other

Which of the following CRM applications and cloud services does your company sell or support?

	Sell	Support	Sell & Support
Microsoft Dynamics 365
Salesforce
Zoho
SugarCRM
Hubspot
Pipedrive
None

Which of the following CRM applications and cloud services is your company evaluating or planning to sell/support in the next 12 months? (check all that apply)

	Sell	Support	Sell & Support
Microsoft Dynamics 365
Salesforce
Zoho
SugarCRM
Hubspot
Pipedrive
None

Which of the following ERP applications and cloud services does your company sell or support?

	Sell	Support	Sell & Support
Dynamics 365 for Finance and Operations
SAP
Workday
NetSuite
Sage
Other
None

Which of the following ERP applications and cloud services is your company evaluating or planning to sell/support in the next 12 months?

	Sell	Support	Sell & Support
Dynamics 365 for Finance and Operations
SAP
Workday
NetSuite
Sage
Other
None

What is your companys 2020 gross revenue goal for Microsoft 365 license sales? (select one)

More than $100,000

$75,000 to $100,000

$50,000 to $75,000

$25,000 to $50,000

$15,000 to $25,000

$10,000 to $15,000

Less than $10,000

None

What is your companys 2020 gross revenue goal for Microsoft Enterprise Mobility Management (EMS) license sales? (select one)

More than $100,000

$75,000 to $100,000

$50,000 to $75,000

$25,000 to $50,000

$15,000 to $25,000

$10,000 to $15,000

Less than $10,000

None

How would you best describe your infrastructure as a service (IaaS) practice? (select one)

Hybrid architecture

Hosted/cloud only

Private cloud

Managed cloud services

All of the above

None of the above

What percentage of your companys gross revenue is generated through IaaS sales? (select one)

100%

90% to 99%

80% to 89%

70% to 79%

60% to 69%

50% to 59%

40% to 49%

30% to 39%

20% to 29%

10% to 19%

Less than 10%

None

Which of the following IaaS does your company sell or support?

Amazon Web Services

Microsoft Azure

Google Cloud

IBM Cloud

Oracle Cloud

Other

None

Back Continue

Hardware sales
Software sales
Cloud computing services
Managed services of cloud computing resources
Managed services of on-premises resources
Professional services
Consulting services
Referral revenue
Other
Total:

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value.

Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over

Don’t Write Off Distribution Too Quickly

Channelnomic’s Larry Walsh on The Evolving Value of Distribution

Zoom’s ISV Investment Aims at Growth Amplification

Proofpoint’s Joe Sykora on Building Channel Sales Cultures

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

2112 Blueprint for Cloud Business Planning

2112 Blueprint is about helping you. Now let’s get started.

Section I: Management Structure

Section II: Products & Services

Section III : Sales and Revenue

Section IV : Training and Enablement

Section V: Marketing and Communications

Section VI: Growth Investments

Section VII: Tracking and Accountability

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value. Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over

Don’t Write Off Distribution Too Quickly

Channelnomic’s Larry Walsh on The Evolving Value of Distribution

Zoom’s ISV Investment Aims at Growth Amplification

Proofpoint’s Joe Sykora on Building Channel Sales Cultures

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

2112 Blueprint for Cloud Business Planning

2112 Blueprint is about helping you. Now let’s get started.

Section I: Management Structure

Section II: Products & Services

Section III : Sales and Revenue

Section IV : Training and Enablement

Section V: Marketing and Communications

Section VI: Growth Investments

Section VII: Tracking and Accountability

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Products enable clients to initiate strategic plans and engage in repeatable processes for achieving goals and accelerating short- and long-term value.

Improve Your Performance

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More