3C’s Methodology

A way of assessing a partner’s value by looking at its capabilities (raw skills), competencies (specific areas of expertise), and capacities (growth potential). This methodology was developed by The 2112 Group.



Channel performance can always be better. 2112 works to provide the continual improvement both vendors and partners seek to ensure the status quo is never good enough. For effective optimization, we focus on the 3C’s: Capabilities, Competencies and Capacities. Learn More >

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