Automated Digital Sales
Also known as ADS. Online sales requiring very little, if any, human intervention. Products and services sold through ADS (i.e., marketplaces and e-commerce) can be selected, deployed, and managed with relative ease by end users. Research by The 2112 Group reveals that automated digital sales are no longer just for consumers; this sales channel is gaining momentum in the B2B market across a variety of product segments, including technology.